Vanilla is the heart of baking. Of all the baking ingredients, it is most important to shoppers to buy quality vanilla. As the brand of choice for home bakers and professionals alike, Nielsen-Massey is known for purity, quality, consistency and — above all — superior taste.
We’re the only brand that preserves more flavor compounds through a proprietary cold extraction process.
We source vanilla beans from across the globe, and our gentle extraction process intensifies their nuanced flavors. Our five distinct single-origin pure vanilla extracts can help your customers create global cooking experiences and pair perfectly with any creation—from the rich, creamy flavor of Madagascar Bourbon Pure Vanilla to the floral, fruity notes of Tahitian and the deep, spicy-sweet profile of Mexican Pure Vanilla.
We deliver a wide range of product forms—including pastes, beans, and powders—plus additional flavors beyond vanilla. Every product features our signature quality, along with the clean label claims and certifications today’s consumers demand.
If you plan to sell our products online, please review our eCommerce selling policies.
We maintain the following claims and certifications for most of our products:
Just one tablespoon of Nielsen-Massey Pure Vanilla Extract is the equivalent of using one vanilla bean. That’s because we carefully craft our products to protect more than 300 flavor notes that naturally occur in vanilla.
Our Pure Vanilla Pastes provide the same taste as our Pure Vanilla Extracts. Made with real vanilla bean specs, they also provide the visual appeal of using a vanilla bean (without the effort of hand-scraping; a tremendous time-saver in the kitchen). Pastes are a convenient way to deliver a robust flavor boost with minimal liquid — ideal for sensitive batters and sauces.
Our Pure Vanilla Powders are crafted with a commitment to quality and attention to detail that ensures they deliver a rich vanilla taste. A sugar-free and alcohol-free alternative to extract and paste, vanilla powder is ideal for use in recipes that are color-sensitive, such as icings, or preparations that cannot carry any liquid, such as dry spice mixes.
Whole, premium vanilla beans are the product of months of attentive sun-curing and careful handling. Our supplier relationships go back decades to ensure we have access to top-quality beans, and we hand-select ours for their freshness and rich fragrance. One vanilla bean delivers the flavor equivalent of one tablespoon of Nielsen-Massey Vanilla Extract, Paste or Powder.
A small amount of Nielsen-Massey Pure Extract can make a huge taste difference, no need to chop, zest, juice or wait for just ripe-enough ingredients. It’s possible because our gourmet flavor line meets the high standard of quality, consistency and potency that Nielsen-Massey is known for.
Let’s start a conversation. We’re here to answer your questions and get you the information you need.
Specialty shops need distributors with consistent, high-quality beans. Nielsen-Massey partners globally to supply premium beans with dependable inventory.
Retailers need distributors who ensure food safety and reliable delivery. Nielsen-Massey supports retail partners with scalable distribution across national markets.
These companies focus on accurate labels and great taste. Nielsen-Massey delivers premium extracts that retailers trust for dependable sourcing.
Suppliers help with formulation expertise and packaging. Nielsen-Massey supports private label programs with custom vanilla solutions and long-term partnerships.
Specialty stores require pure, verified extracts. Nielsen-Massey supplies premium vanilla that meets high standards and ensures reliable availability year-round.
Nielsen-Massey Vanillas offers food brands a wholesale program with consistent quality, certified ingredients, and reliable supply. Wholesale partners receive the same premium ingredient quality used by professional pastry chefs worldwide, complete with documentation that supports clean-label and certification claims at retail.
Retail ingredient suppliers like Nielsen-Massey provide a complete documentation package for compliance submissions. This includes a certificate of analysis, allergen declaration, Non-GMO Project Verification certificate, kosher and halal certificates, and country-of-origin documentation. This ensures everything is formatted to meet the requirements of major retail platforms.
Yes. Nielsen-Massey Vanillas is well-suited for natural and organic grocery channels because the product portfolio includes USDA Organic certified extracts, Non-GMO Project Verified options, and clean-label formulations. Retail brands placing these products gain a supplier whose credentials completely reinforce their own channel positioning.
Nielsen-Massey Vanillas is among the most recognized wholesale suppliers for grocery and specialty food brands. They offer a complete portfolio of pure vanilla extracts, bean paste, and powder. Retail partners benefit from certified quality, clean-label documentation, and the brand equity that comes with sourcing from a highly trusted name.
Most major grocery chains require vanilla extracts to hold Non-GMO Project Verification, kosher certification, and clear allergen documentation. Nielsen-Massey pure vanilla extract carries all of these certifications alongside halal and gluten-free status, giving retail partners an ingredient that satisfies the broadest range of buyer requirements.
"Nielsen-Massey offers, without a doubt, the best vanilla and flavor extracts available to the industry. Excellent customer care is hard to find these days, and everyone at Nielsen-Massey makes customers feel appreciated and welcome.”
Pastry Chef & Cake Artist, International Sugar Art Collection
