Nielsen-Massey’s newest flavor line includes Pure Chocolate Extract, the essence of chocolate in a liquid that is easy to use.

The 2nd favorite flavor in America (vanilla, of course is the first!), chocolate is easily as versatile as vanilla in flavoring a menu of foods that ranges from cocktails all the way to desserts. Pure Chocolate Extract is unsweetened, or bitter with a mellow, slightly smoky flavor that is typical of pure chocolate bars or cocoa powder.

Because of its distinctive and definitely un-sweet taste, Pure Chocolate Extract can be used in savory dishes with great advantage. Try it in game, poultry, rabbit or seafood dishes. Classic Central and South American mole sauces typically contain chocolate, and are served with
poultry or pork. Chocolate can also be added to tomato-based sauces such as marinara or chili sauces as a piquant flavor accent. To add Pure Chocolate Extract to a recipe, start with a small amount, such as ½ teaspoon per batch, and increase according to taste, a little goes a long way.

In tea, Pure Chocolate Extract adds a
nice topnote (just use a drop per cup), and
in coffee, it is nice with the addition of milk
and sugar.

The versatility of Pure Chocolate Extract becomes evident when it is paired with sugar, sweet spices such as cinnamon
and nutmeg, or cream. With these staple
ingredients, Pure Chocolate Extract is a

Jaap Boorsma retires from
Netherlands plant.

With the 10th anniversary of our
Leeuwarden plant a cause for celebration, it is with some sadness that we announce the retirement of Jaap Boorsma, Plant Manager since the very start of the Netherlands production.

Jaap has been a strong and compassionate leader, committed to getting the job done right every day, and taking real ownership of the product he produced.

As Plant Manager at the site, Jaap has
been in charge of day-to-day operations,
quality, production, and packaging. He was the key liason between operations, suppliers, vendors and customers when needed, making sure everything went smoothly, and always with a smile and a positive attitude.

His dedication to the job, and his rapport
with fellow employees, vendors and
customers has made him an important reason for the success of the Netherlands operation. We will miss seeing him around the plant.

We thank Jaap for his dedication, and wish him all the best in retirement.

In Dutch it’s Lof! In English it’s Congratulations!

In any language it’s time to celebrate 10 wonderful years since the opening of
Nielsen-Massey Vanilla International LLC in Leeuwarden, Netherlands.

Back in 1995, Nielsen-Massey’s goal was to find a way to better serve the European community by providing them with the same high quality vanilla products
as those produced in the United States.
With this in mind, Nielsen-Massey selected the site in the Netherlands and construction began.

Originally, the plant produced Madagascar Bourbon Pure Vanilla and Indonesian

Pure Vanilla for the European market, but has expanded in the ensuing years to add Tahitian Pure Vanilla and Pure Vanilla Blend to the product line.

“We are happy that the Leeuwarden
facility has been so successful over the
years,” says Craig Nielsen, “and that we
have such close relationships with the people there. They are all part of the Nielsen family. The success of the plant is mainly due to the service and devotion of every one of the employees who have made it their commitment to provide the world’s finest vanilla to the European community.”

Lof, congratulations, and thank you
for all of your hard work.

Behind the Bean

Taking over as Plant Manager from Jaap Boorsma, Bouwe G. deVries (pictured above) brings his management background that includes service, government and manufacturing to work for Nielsen-Massey. A teamworker, Bouwe has a “helping hands” mentality and is looking forward to bringing his management skills and experience in management, logistics, organization, and IT to work for the company.

In his off hours, Bouwe enjoys running half marathons, is active in playing the Frisian game of Kaatsen, and looks forward to participating in ice-skating and biking the 11-Stedentocht (220 km in one day city to city). He is also active in local theater as an actor.

Bouwe lives in the town of Wergea with his wife and two children.

Now that the holidays are upon us,
it’s time to start thinking of resolutions for
the New Year, and for many, that means trying to take off a few of the holiday pounds.

The use of Chocolate and Almond
Pure Extracts can be a great help when
developing post-holiday recipes because
they can add flavor highlights without
adding significantly to the calories. These
flavors are so intense and vibrant, just a
drop adds all the flavor of Chocolate or
Almond, without having to add the real,
calorie-laden thing.

Pure Almond Extract, for instance can be added to salad dressings, sandwich

fillings, fruit desserts, yogurt, smoothies
and sauces. It can add flavor to coffees for
a pick-me-up and be a simple substitute for calorie-laden syrups in lattes, cappuccinos, and espresso creations.

This simple spinach salad recipe
combines all the best ingredients while still being mindful of those holiday pounds.

For more information about how you
can offer these exciting new extracts in
your retail store, contact your distributor, or
Nielsen-Massey Vanillas at 800-525-7873. Be sure to visit www.NielsenMassey.com for more information about all our products.

Issue 3 2005