Nielsen-Massey introduces new line
Nielsen-Massey's new vanilla blends can accent baked good such as cookies.
As
leaders in the vanilla industry, Nielsen-Massey recognizes the growing
concerns about the rising price of vanillas, and has instituted a ground-breaking
program to help their customers deal with the fluctuations of the marketplace.
In
a break with tradition, Nielsen-Massey is now offering their high quality,
natural vanillas in blends with natural (WONF) and artificial flavors.
These promise to be a sensible alternative for those producers who have
come to rely on Nielsen-Massey's superior products, but whose product
lines cannot support the climbing costs of Pure Vanilla.
"These
products comply with our strict standards for flavor and performance,"
says Craig Nielsen, vice president, "but offer considerable savings
for our customers."
Pure
Vanilla is recognized as an all-natural ingredient that is label-friendly,
and can be called pure vanilla extract, or
natural flavoring on the label statement. Vanilla WONF can be labeled as "natural flavoring," while any artificial flavor must be duly stated on the label. For those producers who are watching their budget, Nielsen-Massey's new blends can supply rich vanilla flavor without off flavors or aftertastes.
With
seven flavor blends to choose from, Nielsen-Massey's new line of Pure Vanilla
alternatives can be incorporated into many products. Cookies, cakes and
icings, frozen dessert treats, dairy drinks and other beverages are the
perfect application for these economical varieties. These items are available
to the manufacturing sector only, and will not be offered to the retail
consumer.The
experts at Nielsen-Massey will be happy to help you determine which of their
new flavor alternatives are the right fit for your products. Contact Dan
Fox or Craig Nielsen for more information. 
