Yes, it’s true! Nielsen-Massey, producer
of the world’s best vanillas, is proud
to introduce its new line of Pure Extracts:
Pure Almond, Pure Chocolate, Pure Lemon, and Pure Orange Extracts for baking and cooking.

These exciting new extracts are made
with the same stringent quality standards as the famous Pure Vanilla Extracts. The new flavors deliver the essence of almond,
chocolate, lemon, and orange in a convenient and easy-to-use form. These flavorful extracts contain natural botanic oils in an alcohol base for the cleanest flavor and purity.

Perfect for fillings and icings, in baked goods, and desserts, these extracts can also be used in savory dishes such as

Nielsen-Massey's four new extracts: chocolate, almond, lemon, and orange.

“We have gotten great responses about the products from our customers so far.”
The new products were recently introduced at the Summer Fancy Food Show, this July in New York.

For more about each new extract flavor, see the rest of the Vanilla Vine, or visit
NielsenMassey.com.

Nuts about almonds

Almonds are native to Asia Minor
and are now cultivated throughout the
Mediterranean, Australia, South America
and the U.S. Throughout history, almonds
have maintained religious, ethnic and social . The Bible’s book of Numbers
tells of Aaron’s rod that blossomed and
bore almonds, using them as a symbol to
represent the divine approval of Aaron by
God. The Romans showered newlyweds
with almonds as a fertility charm. And it is
said that nutmeats and dried fruits were
treated as delicacies of this time.

The almond is a small, yet mighty
nutmeat. Noted for their mild, rich flavor,
almonds are an excellent source of Vitamin E and many other vitamins and minerals. We eat them by the handfuls, candy-coat them, and toss them in our salads. The almond is a tasty treasure loved by many. Now, a touch of almond can be added with Pure

Enhance baked goods such as biscotti, with a touch of Pure Almond Extract

Almond Extract from Nielsen-Massey.

Pure Almond Extract blends well with a host of foods and flavors, including
vanilla, chocolate, caramel, apples,
coconut, cherries, cream, strawberries,
raisins, and more. Use Pure Almond Extract to add the warm, mellow, nutty flavor of almonds to baked good favorites such as pies, coffee cakes, and biscotti. Add it to confections, frostings and fillings for a fabulous finishing touch.

A chocolate dream

Chocolate has been around since
Montezuma’s time, and has become a
favorite around the world. The first “chocolate box” was introduced by Richard
Cadbury in 1868, when he decorated a
candy box with a painting of his young
daughter holding a kitten in her arms.
Today, the retail chocolate industry in the
U.S. is worth $13 billion per year.

The taste, the smell, the melt in your
mouth feeling of chocolate is the ultimate aphrodisiac for many (well, maybe second to vanilla, of course). Click here to continue

Orange you excited?

Oranges, originating in Southeast Asia, are now grown throughout the world.
Florida, California and Arizona are the top
growing regions in the U.S. (Florida is
number one). Oranges are the third most
popular fruit in the U.S., behind bananas
and apples. Christopher Columbus

Pure Orange Extract is ideal for adding to recipes for rich, delicious desserts like crème bruleé.

brought orange seeds and seedlings
with him to the New World. And by the 1820s, when Florida became a U.S. territory, St. Augustine was flourishing in orange groves of its own. Orange is truly a flavor we have grown a strong affinity for. Orange can be added to an endless array of foods and beverages in a variety of ways - from the juice, to the zest, to the extract.

Nielsen-Massey Pure Orange Extract
is the perfect partner to several of our other
favorites, such as vanilla, chocolate, strawberries, pineapples and many other foods. Enhance rice, chicken, and fish dishes, even jams and marmalades. Add an orange burst to fruit pies and salad dressings, cream and custard desserts like crème bruleé, ice cream and sherbets, beverages, and pastries.

Refreshingly lemon

Ahh! The refreshing smell of
lemon….who doesn’t like that? The lemon tree, Citrus limon, is native to China and Southeast Asia where they have been grown for about 4,000 years. The demand for citrus fruits, such as the lemon, increased significantly after the 1890s when doctors found that people suffering from scurvy, a vitamin deficiency disease, could be cured by drinking the juice of citrus fruits.

Today, lemons are used in more ways
than any other citrus fruit. The pulp of this bright yellow fruit yields juice, which contains citric acid, used for countless applications, from bleaching fabric to flavoring beverages. One can even cook the rind with sugar to make a candied lemon peel treat. And the lemon oil, or extract, comes from the rind.

Wake up frozen treats with Pure Lemon Extract.

Pure Lemon Extract from Nielsen- Massey capitalizes on this fanciful fruit friend of ours, bringing all the goodness of lemon to complement just about any dish! It has a special affinity for vanilla, orange, almond and many other flavors. It’s a natural with fish, pork and chicken and it marries well with a variety of herbs, such as parsley, rosemary, thyme, garlic, and basil. Lemon extract can be added to anything from beverages and vegetables to desserts and jellies.

Make it a mocha-latté with Pure Chocolate Extract.

A chocolate bar, a brownie, a hot fudge sundae, a mocha-tini or latté…. some people just “gotta have chocolate!” Well, Nielsen-Massey can make adding a bit of chocolate to your product easy with its new Pure Chocolate Extract.

Pure Chocolate Extract offers a rich
and smooth chocolate flavor, without
sweetness. Chocolate extract pairs well
with other favorites such as vanilla,
almonds, cinnamon, coffee, nuts, raspberries, maple, mint, coconut, cream, cherries, and bananas. Add a whisper of chocolate to a wide variety of foods – from cakes, cookies and icings, to coffee, custards and puddings.

Issue 2 2005