Vanilla Vine Newsletter

Just how does one fold Vanilla?

. . . Very carefully, if you are Nielsen-Massey Vanillas!
All of Nielsen-Massey's Pure Vanillas are made using the finest quality vanilla beans, carefully selected for their superior flavor and consistency. And, just as there are more than one variety of vanilla beans, there are more than one strength of vanilla extracts, designated as folds.
A fold of vanilla is a term used to describe the concentration of vanilla in an extract. The Food and Drug Administration has issued a Standard of Identity for vanilla, which states that a single fold of pure vanilla is the extractive matter of 13.35 ounces of vanilla beans to one gallon of liquid. In order to be labeled as an extract, vanilla must contain at least 35% alcohol. Anything less than 35% alcohol must be labeled


as a flavor. This single fold vanilla is the one commonly sold in retail outlets for home use. Of course, it is widely used in industry as well. Single fold vanilla is smooth and easy to use. However, some manufacturers desire a stronger concentration of vanilla flavor for large


volume batches. For these customers, Nielsen-Massey supplies two, three and four-fold Vanillas in gallon bottles.
Two-fold Pure Vanilla is the extractive matter of 26.7 ounces of vanilla beans to one gallon of liquid, three-fold Vanilla is 40.05 ounces of vanilla beans per one gallon of liquid, and four-fold Vanilla is 53.4 ounces of vanilla beans per gallon of liquid. And so it goes. There are higher folds of vanillas, but these cannot be produced using the natural cold extraction method employed by Nielsen-Massey. Higher folds of vanillas are made by using combinations of heat, chemicals and pressure and these elements destroy the delicate aromatics and volatile flavors that are so important for lovers of true vanilla.
Many ice cream manufacturers use two to three-fold Vanillas, while four-fold Vanillas are most often used in confectionery manufacturing, says Nielsen-Massey Sales Manager Dan Fox. However, he emphasizes, "The choice of vanillas comes down to a matter of preference and batching." Choosing a vanilla is a very personal experience, based on the type of product it is going in to, the processing conditions and the overall flavor profile desired for the finished product. All the more reason to consult the experts at Nielsen-Massey.
Oleoresins of vanillas, which can be as high as 24 to 30 times as strong as single-fold vanillas, are used primarily in non-food applications such as personal products, fragrances for candles and decorative items.

Did You Know?

A vanilla tincture is equivalent to an extract. A tincture means that it is an alcohol-based product.

Powder packs a flavor punch
What's pale and powerful and flavorful all over? It's Nielsen-Massey Madagascar Bourbon Pure Vanilla Powder, of course!
Pure Vanilla Powder can work wonders for a variety of recipes that call for vanilla. Its light color makes it the right choice for items such as meringues, that need all the flavor of the world's best vanilla, but without the dark color. Plus, the free-flowing dry powder ensures that delicate structures such as meringues and icings maintain their consistency.
But the usefulness of Madagascar Bourbon Pure Vanilla Powder doesn't stop there! It is instantly soluble in both hot and cold liquids, so it's perfect to add to a cup of coffee for that European taste, or to cocoa, mochas and lattes for a vanilla boost. Try a teaspoon of Pure Vanilla Powder in your favorite cola for an old fashioned fountain treat with a modern twist. Sprinkle it on fresh fruit (try it on your morning grapefruit!) or cereal, or add it to cinnamon sugar for extra-special cinnamon toast or French toast.
Made using the same meticulous cold-extraction process that is the hallmark all of their premium vanilla products, Nielsen-Massey Madagascar Bourbon Pure Vanilla Powder is also alcohol and sugar-free, so it fits in to many restricted diets.
Behind the Bean
A member of the Nielsen-Massey production team in Leeuwarden, The Netherlands, Jaap ten Hoor has been with the company since its start in 1995. Production responsibilities include ensuring that process controls are maintained, coordination of production schedules, working with the filling and packaging departments, and,
of course maintaining the cleanliness of the Nielsen-Massey plant. Jaap has a lifetime history in the food business. He worked on the family farm when young, and later spent nearly the next sixteen years in the dairy industry in the production of cheese and butter. Jaap's interest in the food industry extends to his home, where he enjoys cooking and gardening. His greenhouse ensures that he never has to buy vegetables or flowers for his wife and two children. Jaap lives in a small village of about 2000 people, and is a manager of the villagehouse, with three other men. He enjoys playing cards.

Where to Find Us . . .
Upcoming Shows and Events

NASFT Summer Fancy Food Show
June 29 - July 1, 2003
Jacob K. Javits Center
New York , NY
Booth #763

2003 World Pastry Competition
July 4-5, 2003
Rio All-Suite Hotel
Las Vegas, NV
Booth #810

From the Chef's Kitchen: Nielsen-Massey is Golden



For the fifth year in a row, Nielsen-Massey Vanillas will be a sponsor for the prestigious National Pastry Team Championship, held at the Rio Hotel in Las Vegas, July 4 and 5.
This year, the contest, titled 'The Inniskillin Icewine 2003 National Pastry Team Championship', is proud to welcome Nielsen-Massey as Gold Sponsors. Inniskillin Icewine, which sponsored Team Canada in last year's World Pastry Team Championship, was so impressed with the competition that they became title sponsor of the event for 2003.
This year's contest will be no less



impressive, pitting the best teams of pastry chefs in the nation against each other in a grueling 2-day competition. The winners of the national prize will represent the United States in the World Pastry Team Championships next year.
Nielsen-Massey is proud to have Team Settepani represent them in the competition. Team Captain Biagio


Settepani is the renowned pastry chef Bofruno Bakery, New York, NY. Along with team members Dominique Bocquier of LeNotre, Houston TX and Derek Poirier of the Four Seasons Hotel, Houston TX, they form a talented and formidable team. We wish them all the best!
Nielsen-Massey was honored to be a sponsor of last years' first place Team USA, who won top prize of $50,000, as well as the stature of being the best in the world at their craft.
Details about the competition can be found on www.pastrychampionship.com.

Calling All Chefs!

Does your Bavarian bask in vanilla custard?
Is your shortbread super with vanilla icing?
Are your dumplings delectable with vanilla ice cream?
Then do we have a contest for you!

Nielsen-Massey is excited to announce a recipe contest sponsored in cooperation with Pastry Art and Design Magazine. The winner will receive free admission to the 2004 World Pastry Forum and the World Pastry Team Championship, a $1,500 value. Plus, the winner gets the chance to learn from master pastry chefs from around the world!
Entrants must submit an original recipe using any Nielsen-Massey Vanilla product. Just type your name, telephone number and address on an 81/ 2 x 11" sheet of paper, along with your recipe. Mail to "Show Us The Beans" Recipe Contest, 45 West 34th Street, Suite 600, New York, NY, 10001. Contest begins July 1, 2003, and all entries must be received by February 2004.




Issue 22003

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Nielsen-Massey Vanillas, Inc.
1550 Shields Drive
Waukegan, IL 60085-8307

Telephone: 847/578-1550
800/525-PURE (7873)
Fax: 847/578-1570
email: info@nielsenmassey.com

Nielsen-Massey Vanillas International, LLC.
Uranusweg 10
8938 AJ Leeuwarden, Netherlands
Telephone:31 58 28 82 880
Fax: 31 58 28 00 288