Nielsen-Massey
has recently introduced a new vanilla, a consistent blend of selected
vanilla beans, designed to fill the needs of the industry. Simply labeled
Pure Vanilla Extract, the new product is specifically formulated
to reduce cost-in-use while still upholding Nielsen-Massey's strict
quality standards.
Pure Vanilla Extract
utilizes the same exclusive cold extraction process that has made Nielsen-Massey
the world's premier vanilla producer. However, the new product fills
a need for customers who have been affected by the rising cost of vanilla
in recent years.
As explained in the
last issue of the Vanilla Vine, the rising cost of vanilla is due to
a number of factors, including hurricanes, droughts, and floods in the
prime producing regions of Madagascar, Indonesia, and Mexico. These
climactic disasters have reduced crop sizes, with an accompanying
increase in prices.
Furthermore, political unrest in Indonesia and Madagascar has increased
production costs.
The good news is that
the quality of the current Madagascar crop is very high, and even though
the yield is lower, no supply issues are expected. Mexico's crop was expected
to be larger than last year, however they are in short supply this year.
Additionally, Indonesia has a smaller crop again this year and certain
varieties are becoming increasingly hard to purchase. Although the news
is not great at this time, with an increased crop size, some estimates
as high as 40% higher than this year, we feel the price for Madagascar
beans should drop in early 2003. If the prices for Madagascar Bourbon
beans drop, then the price for the other varieties of beans will drop
also.
Nevertheless, Nielsen-Massey's
commitment to the industry is to provide the highest quality vanillas
in a price range that can appeal to all users. Thus,
New Pure
Vanilla Extract offers an alternative to those affected by the recent
rise in vanilla prices.
they developed the newest in their line of vanilla extracts. This new product can be used in most applications where vanilla is needed to lift the flavor of a baked good, beverage, or confection. It is available in 4 ounce, 8 ounce, quart and gallon bottles for both the retail and foodservice markets.
Vanilla powder is
the answer for dry-mixes.
The
popularity of Nielsen-Massey's Madagascar Bourbon Pure Vanilla Powder
continues to expand worldwide.
Madagascar Bourbon Pure
Vanilla
Powder starts with pure vanilla extract produced using Nielsen-Massey's
exclusive cold extraction process, which retains all of the flavor of
the vanilla bean. The vanilla extract goes through a proprietary process
which places it on a maltodextrin base.
The powder is free-flowing,
making it an ideal ingredient for dry mixes, where the introduction of
a liquid flavoring would pose processing concerns. Cake and cookie mixes,
puddings, dessert bases, meringue mixes, and icings or other color sensitive
products, as well as, dry beverage mixes such as cocoa and coffee, are
all good applications for vanilla powder. In addition, the alcohol-
free
powder addresses the needs of consumers and products that require this
type of product.
It is soluble in both
hot and cold systems. Usage levels are equivalent to liquid vanilla, typically
from 0.25 to 0.5% of a formula. Additionally, for consumers the powder
can be substituted on a one-to-one basis for our liquid extracts.
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Did You Know? Queen Elizabeth I is said to love vanilla so much that as an old woman she would not eat or drink anything unless vanilla was added. |
