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Nielsen-Massey
goes retail with a foodservice staple
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Nielsen-Massey has recently launched for retail customers a product which has gained a devoted following in the restaurant trade. Madagascar Bourbon Pure Vanilla Bean Paste is now available for the gourmet and gift markets, adding yet another tasty ingredient to the home consumers' pantry. Nielsen-Massey's unique cold extraction process gently and thoroughly removes all of the flavor components from the vanilla bean, yielding a highly aromatic, flavorful liquid. This liquid is then infused into an all-natural base. The thick gel suspends the characteristic vanilla bean seeds, the high-impact source of vanilla's |
signature flavor. With an alcohol content of six percent (compared to Pure Vanilla Extract at 35 percent), this unique product adds intense flavor and visual dimension to desserts, cookies, confections, sauces and other light-colored dishes. The
product is packaged in a wide-mouth 4-ounce jar, with Nielsen-Massey's
familiar brown and cream label. |
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| Uses for vanilla bean paste? Too many to count! | |||||||||||
| How
many uses are there for Madagascar Bourbon Pure Vanilla Bean Paste? It's
a common question for Nielsen-Massey's newest innovation. The simple answer
is that Vanilla Bean Paste can be used in any recipe that Madagascar Bourbon
Pure Vanilla Extract can be used in.
And
that's a lot of recipes! |
The real specks of natural vanilla beans in the paste add interest to puddings, custards, bavarians, and other light-colored desserts. The specks are characteristic of French vanilla ice cream and are a classic addition to gelato, sabayon, souffles, creme brûlée and flan. It perfectly complements sugar cookies and shortbread and is a welcome addition to angel food cakes or vanilla cupcakes. The flecks are also a visual treat in buttercream frostings, simple icings, and confections.
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Madagascar Bourbon Pure Vanilla Bean Paste is used measure-for-measure just like liquid vanilla extract. One tablespoon of the Vanilla Bean Paste also replaces one whole vanilla bean. Pure Vanilla Bean Paste comes in an easy-to-use, 4 ounce, wide mouth jar and is available in gourmet stores nationwide. Check the Nielsen-Massey website, www.NielsenMassey.com for the store nearest you.
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| Behind
the Bean
A vital connection to both Nielsen-Massey's European customers and the corporate headquarters in Waukegan, is Aukje de Vries, office manager for the Leeuwarden, the Netherlands facility. Aukje has been working for Nielsen-Massey since August of 2000. Transport
of vanilla throughout Europe involves quite a bit of paperwork, and as
office manager, Aukje is responsible for making sure it's all done correctly,
managing phones, faxes,
and other correspondence. The job requires organization, and attention
to detail. In addition, |
the European office. Aukje is married and has two children; a boy 18, and a girl, 16, who keep her busy as well. In her spare time, Aukje enjoys gardening and a good game of badminton.
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From
the Chef's Kitchen:
Alexandre Blondiaux |
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Our featured chef in this issue is the winner of the Vanilla Bean Paste Recipe Contest held at the School of Culinary Arts at Kendall College, Evanston, Illinois. A Belgium native, Alexandre Blondiaux, is a student in the Bachelor of Arts program for Hotel and Restaurant Manage-ment at Kendall College. His winning entry (recipe below) using Nielsen-Massey Vanilla Bean Paste was for Roasted Vanilla-Glazed Breast of Duck with Vegetables. This succulent dish uses the vanilla bean paste to sweeten the root vegetables |
as it complements the flavor of the duck breast. Served on a bed of glazed vegetables, it is an ideal entrée for a dinner or luncheon. After graduating this summer, Alexandre will be the Executive Sous Chef at the Westin Hotel in Chicago. Alexandre attended the Hotel and Restaurant School of Namur (Belgium) in 1992. After graduating, he worked three years for restaurants in England and Scotland, owned by Pierre Victoire of France. In these Bistro-style restaurants Alexandre used his culinary skills to create elegant |
dishes
using fresh food from the local markets, featuring new menus each day.
He also has had experience in the fine-dining scene, working five years
for Paul Bocuse in France.
![]() Alexandre Blondiaux (center) with Jacques Pepin and Jean Jacques Poilevey. |
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