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Wake Up to NEW Pure Coffee Flavor! | ||
| Things just keep getting better all the time! Now Nielsen-Massey has developed a new Pure Coffee Extract that delivers all the flavor of a favorite cup of java without the coffee grounds. Even better, this pure extract of the finest arabica coffees is easy to use and convenient too. And, everyone knows that for consumers today convenience is everything, as long as it delivers quality and flavor, too. New Pure Coffee Extract has it all. Pure Coffee Extract is the essence of rich brewed coffee in a continued below .... |
 New Pure Coffee Extract adds a java punch to a variety of foods and beverages. |
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| With all of the exciting new products from Nielsen-Massey, as well as the traditional
premium vanillas that we are known for throughout the world, retailers may be
challenged to come up with new and different ways to promote them. Well, help is on
the way.
We have contacted a professional prop stylist who will design a “set” for ongoing Vanilla Vines that will showcase our various product lines with an eye for seasonality, color, flavor and visual punch, all designed to help improve sales and keep your customers interested and coming back for more. Here’s advice from the expert on how to introduce these newest products to your customers: Retailers will want to display Nielsen-Massey Pure Flavor Extracts with baking mixes, gourmet dip mixes, pie fillings, and premium breakfast cereals to stimulate sales. Nielsen-Massey Pure Vanillas and Pure Flavors can be shown together so that customers will recognize the family name and look. Merchandise with serving pieces, bakeware and kitchen gadgets to catch your customer’s attention and create add-on sales. |
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 The new quality extracts are great, reflecting the high caliber of ingredients that Nielsen-Massey customers have come to expect, and they are wonderful additions to recipes that call for these flavors. But how else can you use these powerful little products? Nielsen-Massey went to the experts and came up with some new and novel ways
to use these premium extracts. |
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| Point-of-Purchase Materials Now Available | |
| With all of the new Pure Extracts and the wealth of Pure Vanilla products that Nielsen-Massey produces, it’s no wonder that curious cooks and chefs, (not to mention retailers) often ask about uses and differences between the products. Well, answering those questions is about to get a whole lot easier! Announcing…. New Point of Purchase (POP) Recipe Pads available to retailers at no cost. The new Recipe Tear Pads feature a recipe on one side, and usage tips on the flip side. The whole range of Nielsen-Massey products is highlighted in individual recipe tear pads: • Madagascar Bourbon Pure Vanilla • Tahitian Pure Vanilla • Madagascar Bourbon Pure Vanilla Bean Paste • Madagascar Bourbon Pure Vanilla Powder • Mexican Pure Vanilla • Pure |
Lemon Extract • Pure Chocolate Extract • Pure Coffee Extract • Pure Orange Extract • Pure Almond Extracts and • Tahitian Pure Vanilla Bean Paste (when it becomes available). The new Recipe Tear Pads will be packed in pads of 25. The handy 3x5 inch pads can be mounted to display shelves or positioned at the check-out counter. Whatever Nielsen-Massey products you stock in your store, the Point of Purchase Recipe Tear Pads will help increase sales because they answer that age-old question ‘how do I use this?’ No matter what your skill in the kitchen, these informative, fun tips and recipes are sure to please your customers. For information about how to get the Recipe Tear Pads with your product delivery, contact bethb@nielsenmassey.com or call 800- 525-7873(PURE). |
| Cooking for Spring and Summer Can Be Fresh and Flavorful | ||
| With winter behind us, it’s now time to look forward to the foods of spring and the bounty of summer. These lighter flavors are always a welcome change from the heavier soups, stews and roasts of the colder months, with fresh vegetables and grilled items taking center stage. Let Nielsen-Massey show you the way to light, bright recipes flavored with products from the makers of the world’s best vanilla! Springtime vegetables offer a great format for showcasing some special recipes. |
Asparagus, artichokes, fresh greens, and ripe fruits are perfect foils for the flavors of Nielsen-Massey.
Artichokes and asparagus are naturals with hollandaise sparked with a little Pure Orange Extract, but pair them also with garlic-lemon butter made with Pure Lemon Extract, or breadcrumbs mixed with a little mustard, Pure Lemon Extract, and Parmesan cheese.
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With grilling season starting up, try adding new Pure Coffee Extract to a purchased or homemade spicy barbecue sauce for added depth of character, or add Nielsen- Massey Madagascar Bourbon Pure Vanilla Extract to barbeque sauce for a sweet and mellow flavor. Here’s a way to jazz up a family classic with almost no effort at all! It’s an easy burger recipe with the addition of Pure Chocolate Extract...give it a try. |
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 Wake up the flavor of your burgers by adding a bit of Pure Chocolate Extract - yes, chocolate - it’s a surprisingly delicious flavor combination and so easy to make! |
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concentrated form that allows the cook to deliver the nuances of coffee without having to brew a pot. Use it to add subtle richness to a vanilla milkshake or hot chocolate. Add it to hot fudge sauce as a topping for ice cream,add it to vanilla yogurt, or blend it into whipped cream to go with brownies or pound cake. It’s also a great addition to molten chocolate cakes, tiramisu, or molasses cookies! Cheesecakes and ice cream can be perfect partners for the Coffee Extract too. If you love coffee, then you are going to love this! Pure Coffee Extract is made with the same care and attention to detail as are all of Nielsen-Massey’s extracts and other Pure Vanilla products. We are happy to include this addition to our family, and hope that it will provide you with flavorful cooking for years to come! For where to find all of the new extracts and the latest news, information and additional recipes, visit us on the web at |
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