CINNAMON AND SPICE ARE NICE WITH
NIELSEN-MASSEY VANILLAS

WAUKEGAN, ILLINOIS - (December 1, 2003) - Nielsen-Massey's Madagascar Bourbon Pure Vanilla Extract is the choice for home bakers that demand the highest quality.

Scrumptious apple pie is made even better with Nielsen-Massey Madagascar Bourbon Pure Vanilla. Find the recipe on our website: www.nielsenmassey.com.

A family-owned company since 1907, Nielsen-Massey is synonymous with excellence. Their vanillas can be found in the kitchens of some of the world's finest pastry chefs, and this same premium product is offered to retail consumers. Madagascar Bourbon Pure Vanilla is a perfect addition to apple pie, with its warm, rich notes and mellow sweetness. It is also the perfect flavor for apple pie's famous sidekick, vanilla ice cream! Find the recipes on our website: www.nielsenmassey.com.

Retailers can pair the distinctive brown bottles of Nielsen-Massey Madagascar Bourbon Pure Vanilla with cinnamon sticks, dried apples, vanilla and apple pie-scented candles, hand-crafted pie pans, oven mitts, and linens and dishes with an apple motif.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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