SPRING'S NEW ARRIVAL: A NEW VANILLA FROM NIELSEN-MASSEY

CHICAGO, ILLINOIS - (May 5-7, 2002) - Nielsen-Massey Vanillas introduces a new vanilla extract specifically formulated to reduce cost-in-use.

Matt Nielsen, Vice President, Retail & Foodservice Sales, announced the new vanilla product at the NASFT Spring/Midwest Fancy Food Show in Chicago. "Due to increasing costs in the vanilla market and its effect we all share on the retail sector, Nielsen-Massey is pleased to offer a pure vanilla that meets our unwavering quality standards and allows a lower price point to both our customers and consumers."

Utilizing the companies' exclusive cold process method Nielsen-Massey has developed a pure vanilla extracted from a uniform blend of selected vanilla beans. This new product, labeled specifically as Pure Vanilla Extract, will be available in 4- and 8-ounce bottles, quarts and gallon bottles for both the retail and foodservice markets.

Nielsen-Massey has been providing pure vanilla products to discriminating chefs and home cooks since 1907.

Stop by Booth #434 and see the newest arrival to Nielsen-Massey's fine line of pure vanilla products.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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