IT'S IN THE BAG ... VANILLA POWDER FROM NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (March 13, 2002) - Homestyle baking mixes warm up with Nielsen-Massey's Madagascar Bourbon Pure Vanilla Powder.

Madagascar Bourbon Pure Vanilla Powder imparts subtle flavor and aroma to dry bakery mixes.

Vanilla is a staple in bakery products, adding subtle, yet distinctive flavor notes. The pale-colored, free-flowing powder is a blend of vanilla extractives and maltodextrins, and can be easily blended into dry bakery mixes. Madagascar Bourbon Pure Vanilla Powder has the same rich vanilla flavor as Nielsen-Massey's liquid vanillas, and is the perfect companion for the chocolate, nuts, berries, and spices that are mainstays of premium baked goods.

Nielsen-Massey vanillas are produced using only the finest vanilla beans, which are hand-cultivated and cured for 3-6 months. Then, Nielsen-Massey's exclusive cold process gently extracts the essence of pure vanilla from the beans. The result is vanilla that is an essential ingredient for muffins, sweet breads, cookies, and yeast breads.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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