VANILLA IN CHAI FITS TO A 'T'

WAUKEGAN, ILLINOIS - (April 3, 2002) - Nielsen-Massey Vanillas presents their premium vanillas for the enhancement of chai, the popular tea-based beverage with Southeast Asian inspiration.

Chai, the popular flavored tea beverage, is enhanced by the addition of Madagascar Bourbon Pure Vanilla from Nielsen-Massey.

Chai, a blend of tea, milk, spices and flavorings, is served hot or cold, and has swept the beverage industry as a delicious alternative to traditional tea and coffee drinks. With its growing appeal, consumers are seeking out new flavor profiles in the upscale drink, and Madagascar Bourbon Pure Vanilla is the perfect choice. The smoothness of the vanilla is just right with the lightness of the tea and warm spices such as cinnamon and cardamom. In addition, vanilla compliments other flavors that may be added to chai formulations, including chocolate, ginger or honey.

Chai is available in many forms: as dry mixes, liquid concentrates and syrups, and as ready-to-serve beverages, for both retail and foodservice consumers. Madagascar Bourbon Pure Vanilla is available in extract or powder form and also can be customized, delivering the best formulation for your application.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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