Nielsen-Massey Vanillas, the Finest Pure Vanilla Extract
And Flavor Producer, Showcases Organic Products At The
Natural Products Expo West

WAUKEGAN, ILLINOIS - (March 6, 2009) - Nielsen-Massey Vanillas, the finest pure vanilla extract and flavor producer in the world, will exhibit its full line of Nielsen-Massey’s Pure Vanilla products and pure flavors at the Natural Products Expo West, March 6-8. Since 1907, Nielsen-Massey Vanillas has been producing premium pure vanilla products using a proprietary cold process that gently extracts more than 300 complex flavors from the vanilla bean.

Nielsen-Massey Pure Vanilla products include:

  • Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico
  • Sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder;
  • Madagascar Bourbon Pure Vanilla Bean Paste;
  • Madagascar Bourbon Pure Vanilla Sugar and
  • Certified Organic Madagascar Bourbon Pure Vanilla Extract, Vanilla Beans and Vanilla
    Powder.

In addition Nielsen-Massey Vanillas has created a line of pure flavor extracts which meet the
superior quality standards exhibited in the Nielsen-Massey pure vanilla products. Only the
finest quality ingredients are used to produce these flavors. The line of pure flavor extracts
include:

  • Pure Chocolate Extract
  • Pure Almond Extract
  • Pure Orange Extract
  • Pure Lemon Extract
  • Pure Coffee Extract
  • Pure Peppermint Extract
  • Orange Blossom Water, and
  • Rose Water

All Nielsen-Massey’s fine vanillas, extracts and flavors are:

  • Gluten-Free Certified - Nielsen-Massey Vanillas was one of the first extract companies
    and ingredient suppliers in the United States to be certified by the Gluten-Free
    Certification Organization. This food processing inspection program verifies that food
    products meet the highest standards for Gluten Free ingredients and are produced in a
    safe environment.

  • Kosher Certified - Nielsen-Massey Vanillas and Pure Extracts are all Certified Kosher
    by the Chicago Rabbinical Council.

  • US Made Products - All Nielsen-Massey’s vanillas and extracts, including bottles, are
    manufactured in the United States with the exception of the Vanilla Sugar bottles which
    are made in Italy.

About Vanilla
Vanilla is the only fruit-bearing member of the orchid family. The flowers of the vanilla vine are
hand pollinated and only open for part of one day a year. At the time of harvesting, the vanilla
bean pods are green and have absolutely no characteristic vanilla flavor or aroma. It is only
after the curing process, which can take up to six months, that the vanilla beans turn brown in
color and the flavor and aroma develops. From pollination to final curing, it can take 13-14
months to produce a vanilla bean.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation
as a manufacturer of the finest extracts in the world. Craig Nielsen, CEO, and siblings Matt and
Beth operate the family-owned company and are the third generation to own and operate the
business, which began in 1907. The company is headquartered in Waukegan, Illinois, with
production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products please contact Gardi
Wilks, 847-556-7511, gwilks@savoragency.com. To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.

Mission statement
"Quality excellence is the foundation for the management of our business and the basis for our
goal of customer satisfaction."

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Nielsen-Massey Vanillas, Inc.
1550 Shields Drive
Waukegan, IL 60085-8307
Telephone: 847/578-1550
800/525-PURE (7873)
Fax: 847/578-1570
email: info@nielsenmassey.com
Nielsen-Massey Vanillas International, LLC.
Uranusweg 10
8938 AJ Leeuwarden, Netherlands
Telephone:31 58 28 82 880
Fax: 31 58 28 00 288