ORGANIC PURE VANILLA POWDER FROM THE VANILLA SPECIALISTS ASSURES QUALITY AND CONSISTENCY

Certified Organic Madagascar Bourbon Pure Vanilla Powder is available from Nielsen-Massey, the vanilla specialists.

WAUKEGAN, ILLINOIS - (June 17, 2009) - Nielsen-Massey Vanillas, the vanilla specialists, have three vanilla products in Organic form on showcase at the All Things Organic Show. The showcased products include Certified Organic Madagascar Bourbon Pure Vanilla Powder along with Organic Madagascar Bourbon Pure Vanilla Extract and Organic Madagascar Bourbon Vanilla Beans.

Despite the economic recession, consumers and manufacturers alike continue to demand premium ingredients that comply with National Organic Program (NOP) standards for organic products. Nielsen-Massey Vanillas is pleased to offer its signature powder, extract and beans in Organic form. All products are Kosher and Gluten free certified and Allergen free.

Nielsen-Massey Organic Madagascar Bourbon Pure Vanilla Powder is the essence of certified organic vanilla bean extractives on an organic sugar-free, powder base. As in the production of Nielsen-Massey’s traditional Madagascar Bourbon Pure Vanilla, the organic product uses its unique cold extraction process. This time-consuming procedure slowly and gently extracts the maximum flavor from the vanilla beans without heat-damaging the delicate volatile compounds.

The process can take up to five weeks to complete. The result is an organic vanilla powder with a creamy, sweet, smooth, mellow vanilla flavor that customers worldwide have come to associate with Nielsen-Massey’s premium products.

Organic Madagascar Bourbon Pure Vanilla Powder can be used in dry mixes, in liquid, or color-sensitive products, and as a flavoring for beverages as well as to add the flavor of Pure Vanilla to fresh fruit and baked goods. Measure for measure, it is used in the same quantity as extract. Available in 2.5-ounce jars for retail sale, and by the pound and larger bulk packages for foodservice and industrial use. Nielsen-Massey’s Certified Organic Madagascar Bourbon Pure Vanilla Powder sets the standard for premium organic ingredients.

Nielsen-Massey’s organic product line also includes Organic Madagascar Bourbon Pure Vanilla Extract. Organic Vanilla is ideal in any application where vanilla extract would be used, whether it is bread, cookies, or crème brulee – it provides the same high quality vanilla taste with the benefit of Organic certification. Available in 2, 4, and 8-ounce bottles for retail sale, and quarts, gallons, and drums for foodservice and industrial use.

Organic Madagascar Bourbon Vanilla Beans also are available for those who seek only the finest in organically certified ingredients. Organic vanilla beans offer the same rich and creamy flavor of conventionally-grown beans, and may be used for the same cooking and baking applications. Nielsen-Massey carefully hand-selects these cured beans for their superior quality, taste, aroma, and appearance. Organic Madagascar Bourbon Vanilla Beans are available in 2-bean vials and in bulk by the pound.

About Vanilla

Vanilla is the only fruit-bearing member of the orchid family. The flowers of the vanilla vine are hand pollinated and only open for part of one day a year. At the time of harvesting, the vanilla bean pods are green and have absolutely no characteristic vanilla flavor or aroma. It is only after the curing process, which can take up to six months that the vanilla beans turn brown in color and the flavor and aroma develops. From pollination to final curing, it can take 13-14 months to produce a vanilla bean.

About Nielsen-Massey Vanillas

Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. Craig Nielsen, and siblings Matt and Beth, operate the family-owned company and are the third generation to own and operate the business, which began in 1907. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

Nielsen-Massey Vanilla’s corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products please contact Gardi
Wilks, 847-556-7511, gwilks@savoragency.com. To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.

Mission statement "Quality excellence is the foundation for the management of our business and the basis for our goal of customer satisfaction."

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