Nielsen-Massey’s Product Receives Specialty Food Industry Award for the Second Year in a Row

Madagascar Bourbon Pure Vanilla Bean Paste Named 2010 sofi™
Silver Finalist by NASFT

WAUKEGAN, ILLINOIS (June 23, 2010) – For the second year in a row, Nielsen-Massey Vanillas has been named a 2010 National Association for the Specialty Food Trade, Inc. sofi™ Award Silver Finalist. Its Madagascar Bourbon Pure Vanilla Bean Paste has been selected by a national panel of specialty food experts.

“We are dedicated to producing the highest quality vanilla and pure flavor products in the industry and are honored to be named a Silver Award Finalist by this select group of specialty food experts”, said Matt Nielsen, chief operations officer of Nielsen-Massey Vanillas.

The sofi™ Awards recognize excellence in specialty foods and beverages in 33 categories and are a coveted industry honor. The awards are open to members of the NASFT, a not-for-profit trade association established in 1952 with more than 3,000 members throughout the U.S. and abroad. “Sofi” stands for Specialty Outstanding Food Innovation.

Nielsen-Massey’s Madagascar Bourbon Pure Vanilla Bean Paste is listed under the Outstanding Baked Good, Baking Ingredient or Cereal category along with six other products. Madagascar Bourbon Pure Vanilla Bean Paste is made with Nielsen-Massey’s famous Madagascar Bourbon Pure Vanilla Extract with the addition of real seeds from the vanilla pod, combined in a slightly viscous base. It is used whenever the distinctive look of vanilla seeds is desired. Pure Vanilla Bean Paste is used measure for measure the same as Pure Vanilla Extract or to replace whole vanilla beans in recipes. As with all other Nielsen-Massey’s products, it is certified Allergen, Kosher and Gluten-Free.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract and Vanilla Beans.

Nielsen-Massey Vanillas also carries a line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are certified Allergen, Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products please contact Gardi Wilks, 847-556-7511, gwilks@savoragency.com. To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.

Mission statement "Quality excellence is the foundation for the management of our business and the basis for our goal of customer satisfaction."

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