Set The Mood With Vanilla This Valentines Day
Aromatherapy the Way to Lover’s Heart

WAUKEGAN, ILLINOIS - (January 21, 2009) - How do you feel today? Your nose knows. Research demonstrates the area of the brain that affects emotions is directly connected to the sense of smell. For most of us, the heady, aromatic scent of pure vanilla stirs up memories of warm and cozy places and could be the perfect way to set a romantic mood this Valentines Day.

Studies have also shown the scent of vanilla has a calming effect and helps reduce stress and anxiety. Because of its pleasing nature, vanilla is an increasingly popular ingredient in many perfumes and fragrances. Vanilla is that mellow accent that compliments other ingredients -sweet and savory, plain and fancy.

Since 1907 the family-owned and operated, Nielsen-Massey Vanillas, purveyors of pure vanillas and fine flavors, has been producing the world’s premium pure vanilla products using a proprietary cold process that gently extracts more than 300 complex flavors from the vanilla bean.

The many aromatic uses for vanilla include:

• A few drops of pure vanilla extract on a hot light bulb to help scent the room
• A drop or two behind the ears is the perfect perfume
• A cotton ball soaked in vanilla helps deodorize the refrigerator or freezer
• A vanilla bean under a chair or sofa cushion will give a pleasant, fresh aroma
• A few drops of vanilla in a can of paint will help eliminate odors

Consider the following dessert ideas to top off a vanilla-inspired romantic evening:

• Add a quarter teaspoon of vanilla to hot chocolate for a warm treat
• Sprinkle vanilla powder on brownies or chocolate cake

About Vanilla

Vanilla is the only fruit-bearing member of the orchid family. Native to Mexico, vanilla beans are hand pollinated on family plantations. At the time of harvesting, the vanilla bean pods are green and have absolutely no characteristic vanilla flavor or aroma. It is only after the curing process, which can take up to six months, that the vanilla beans turn brown in color and the flavor and aroma develops.

About Nielsen-Massey Vanillas

Throughout their more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract, Vanilla Beans and Powder.

Nielsen-Massey Vanillas recently introduced a new line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Peppermint Extract, Orange Blossom Water, Rose Water. All Nielsen-Massey products are certified Kosher and Gluten-free. The company is headquartered in Waukegan, Illinois with production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products or to receive a sample, please contact Gardi Wilks, gwilks@savoragency.com or Candice Hill, chill@savoragency.com. 847-556-7511

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