NIELSEN-MASSEY INTRODUCES NEW VANILLA FOR TODAY'S MARKET

WAUKEGAN, ILLINOIS - (January 20, 2002) - Nielsen-Massey Vanillas introduces a new vanilla specifically formulated to reduce cost-in-use.

Matt Nielsen, vice president, retail division, announced the roll-out at the NASFT Winter Fancy Food Show in San Francisco, California. "Due to increasing costs in the vanilla market and its effect we all share on the retail sector, Nielsen-Massey is pleased to offer a pure vanilla that meets our unwavering quality standards and allows a lower price point to both our customers and consumers."

Utilizing the companies' exclusive cold process method Nielsen-Massey has developed a pure vanilla extracted from a blend of selected vanilla beans. This new product, labeled specifically as Pure Vanilla Extract, will be available in 4 ounce, 8 ounce, quarts and gallon bottles for both the retail and foodservice markets.

Nielsen-Massey has been providing pure vanilla extracts to discriminating chefs and home cooks since 1907.

Stop by Booth #568 and see the newest addition to Nielsen-Massey's fine line of vanilla products.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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