Nielsen-Massey Vanillas to Attend Food Fete
Finest Pure Vanilla Extract and Flavor Producer Joins Press Event
Held During Fancy Food Show

WAUKEGAN, ILLINOIS - (January 19, 2009) - Nielsen-Massey Vanillas, the finest pure vanilla extract and flavor producer in the world, will participate in Food Fête during the 2009 Fancy Food Show in San Francisco. Food Fête is an intimate, invitation-only press event that showcases gourmet food, beverage and kitchenware products. Only about 30 exhibitors will be on hand to introduce their products to food and lifestyle journalists.

Family-owned and operated Nielsen-Massey Vanillas will feature several products through an aromatic smell-test, including:

• Four different types of pure vanillas: Madagascar, Mexican, Indonesian and Tahitian
  
  
• Eight Pure Flavor Extracts - Pure Chocolate Extract, Pure Coffee Extract, Pure Almond Extract, Pure Lemon Extract, Pure Orange Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water.
  
  
• Three Organic Products - Organic Madagascar Bourbon Pure Vanilla Extract, Organic Madagascar Bourbon Pure Vanilla Powder, and Organic Madagascar Bourbon Vanilla Beans.
  
  
• Madagascar Bourbon Pure Vanilla Sugar will be on display and included in the Food Fete gift bag.

Since 1907, Nielsen-Massey Vanillas has been producing premium pure vanilla products using a proprietary cold process that gently extracts more than 300 complex flavors from the vanilla bean. All Nielsen-Massey products are Kosher certified, Gluten-free certified and they have been a certified Organic producer since 1995.

Food Fete event information:

Monday, January 19
5:30 pm – 7:30 pm
Élan Event Venue

About Vanilla

Vanilla is the only fruit-bearing member of the orchid family. The flowers of the vanilla vine are hand pollinated and only open for part of one day a year. At the time of harvesting, the vanilla bean pods are green and have absolutely no characteristic vanilla flavor or aroma. It is only after the curing process, which can take up to six months, that the vanilla beans turn brown in color and the flavor and aroma develops. From pollination to final curing, it can take 13-14 months to produce a vanilla bean.

About Nielsen-Massey Vanillas

Throughout their more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract, Vanilla Beans and Vanilla Powder.
Nielsen-Massey Vanillas recently introduced a new line of pure flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. The company is headquartered in Waukegan, Illinois with production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products please contact Gardi Wilks, gwilks@savoragency.com or Candice Hill, chill@savoragency.com.

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