VANILLAS FROM NIELSEN-MASSEY CREATE LUSCIOUS CHEESECAKES

WAUKEGAN, ILLINOIS - (November 27, 2002) - Indulge in creating rich and beautiful cheesecakes with help from Nielsen-Massey's full line of premium vanillas.

Vanillas from Nielsen-Massey provide the perfect flavors for many types of cheesecakes.

Vanillas from Nielsen-Massey provide the baker with a range of products to satisfy every need. Single-bean vanillas, such as full flavored Madagascar Bourbon Pure Vanilla, spicy Mexican Pure Vanilla, and fruity Tahitian Pure Vanilla add distinctive flavor variations to fillings and topping mixtures. Madagascar Bourbon Pure Vanilla Bean Paste supplies flecks of real vanilla seeds for an appealing, upscale look. And, Nielsen-Massey's new Pure Vanilla combines pure vanilla extracts in a distinctive and economical blend. Pure Vanilla Powder offers all the flavor of vanilla in an alcohol-free, free-flowing form, which is ideal for crumb crusts. These high quality vanillas will bring the finest flavor to high-end dessert offerings.

Nielsen-Massey's signature cold extraction process guarantees the full flavor profile of the vanilla bean is maintained, providing complex sensory notes without bitterness or off-flavors.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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