ADD VALUE TO ORDINARY PRODUCTS WITH VANILLA

WAUKEGAN, ILLINOIS - (November 22, 1999) - The vanilla specialists at

Whole Vanilla Beans and Vanilla specks can add eye appeal to canned fruits, while the flavor of vanilla is the ultimate compliment.

Nielsen-Massey find that the addition of vanilla into seemingly every day products can make them taste extraordinary.

Canned fruits often have the image of being plain. But, the addition of just a little bit of Nielsen-Massey Madagascar Bourbon Pure Vanilla to the canned product can make peaches, pears, apricots and other fruits taste very fancy. Add whole vanilla pods, or Nielsen-Massey Pure Vanilla specks, and the product can look fancy, too and attract a whole new market of consumers.Vanilla has a natural affinity for the flavors of fruit and by pairing them in the same container, there is the added benefit of combining both flavor and eye appeal.

It is the right combination of down-home goodness with downtown nuances. Mother never canned fruit like this!

Nielsen-Massey Vanillas' corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan and Leeuwarden, The Netherlands. For more information contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas -more- CANNED FRUIT//PAGE 2 International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands or call31 58 28 82 880, fax; 31 58 28 00 288.

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