VANILLA PASTE MAKES AN IMPACT IN ICINGS AND FROSTINGS

WAUKEGAN, ILLINOIS - (November 9, 2001) - Smooth and luscious Vanilla Bean Paste from Nielsen-Massey is ideal for use in icings and frostings.

Smooth and luscious Vanilla Bean Paste from Nielsen-Massey is ideal for use in icings and frostings.

For an upscale look and a gourmet taste, try adding Madagascar Bourbon Pure Vanilla Bean Paste to enhance frostings, whip cream, and icings. This creamy Vanilla Bean Paste has all the flavor of Nielsen-Massey's Pure Vanilla Extract with the addition of tiny specks of vanilla seeds that add color and interest to any light-colored pastry, cake or cookie topping. What's more, Vanilla Bean Paste's thick viscosity helps maintain the integrity of icings, ensuring they do not become too soft. Nielsen-Massey's convenient Vanilla Bean Paste is easy also to use, it is measure-for-measure the equivalent of Vanilla Extract, and one tablespoon replaces one whole vanilla bean. This product is available for foodservice or industrial use in quarts and for retail in 4-ounce jars.

All Nielsen-Massey Vanillas are produced using their exclusive cold extraction process, which ensures that all the flavor and richness of the cured vanilla beans are captured and held in suspension until released by the discriminating chef.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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