SEE WHAT'S NEW AT NIELSEN-MASSEY!
BOOTH #8541

WAUKEGAN, ILLINOIS - (October 29, 2003) - Nielsen-Massey Vanillas will showcase their newest line of vanillas, as well as their classic offerings at the Worldwide Food Expo, October 29-31, 2003 at Chicago's McCormick Place.

Nielsen-Massey's new vanillas are designed to reduce costs.

Nielsen-Massey's newest introductions are vanillas designed to reduce costs in the light of increasing prices for vanilla. The new flavor line is made with the same attention to detail as their pure vanillas, ensuring the finest quality and consistency.

The company's complete line of Pure Vanilla Extracts includes rich and mellow Madagascar Bourbon Pure Vanilla; classic, flavorful Mexican Pure Vanilla; pungent, woody Indonesian Pure Vanilla; and musky, aromatic Tahitian Pure Vanilla. Organic Madagascar Bourbon Pure Vanilla Extract is made with all organically-certified ingredients.

Also available is Madagascar Bourbon Pure Vanilla Bean Paste. It offers the same smooth texture and full-bodied vanilla flavor as Madagascar Bourbon Pure Vanilla Extract with a unique twist - the addition of the distinctive vanilla seeds. Madagascar Bourbon Pure Vanilla Powder is the same signature vanilla flavor in a dry form, without sugar or alcohol.

Nielsen-Massey Vanillas also offers its custom-blending expertise to create or select vanilla extracts or blends that meet specific product needs.

Come and see us at Booth # 8541 to explore what's new!

Nielsen-Massey Vanillas, Inc. corporate headquarters is located in Waukegan, Illinois. Production facilities are in Waukegan and Leeuwarden, the Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit www.nielsenmassey.com.

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