ORGANIC PURE VANILLA POWDER FROM THE VANILLA SPECIALISTS ASSURES QUALITY AND CONSISTENCY

WAUKEGAN, ILLINOIS - (October 12, 2006) - Nielsen-Massey Vanillas, the vanilla specialists, now offers Certified Organic Madagascar Bourbon Pure Vanilla Powder for its discriminating customers.

Certified Organic Madagascar Bourbon Pure Vanilla Powder is now available from Nielsen-Massey, the vanilla specialists.

Consumers and manufacturers alike are continuing to demand that suppliers offer ingredients that comply with National Organic Program (NOP) standards for organic products. Nielsen-Massey Vanillas is pleased to offer their signature Madagascar Bourbon Pure Vanilla Powder in Organic form.

Nielsen-Massey Organic Madagascar Bourbon Pure Vanilla Powder is made from certified organic vanilla bean extractives. As in the production of Nielsen-Massey’s traditional Madagascar Bourbon Pure Vanilla, the organic product uses their unique cold extraction process. This time-consuming procedure slowly and gently extracts the maximum flavor from the vanilla beans without heat-damaging the delicate volatile compounds.

The process can take up to five weeks to complete. The result is an organic vanilla powder with a creamy, sweet, smooth, mellow vanilla flavor that customers worldwide have come to associate with Nielsen-Massey’s premium products.

Available for industrial use in five-pound plastic containers, and 50-pound polylined fiberboard drums, Nielsen-Massey’s Certified Organic Madagascar Bourbon Pure Vanilla Powder sets the standard for premium organic ingredients.

Nielsen-Massey Vanilla’s corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Dan Fox at 1550 Shields Drive, Waukegan, Illinois 60085, or call 847-525-7873 (PURE) or visit www.NielsenMassey.com.

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