MOOOVE YOUR MILKS OFF THE SHELF WITH NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (October 20, 2000) - Your quality flavored milk products will really move out of the dairy case when Nielsen-Massey's vanillas are added to the mix.

Vanillas by Nielsen-Massey can enhance any flavored milk blend.

Flavored milk products are finding increasing acceptance by young consumers and parents alike. Kids like the option of choosing the flavor they prefer, while parents like the fact that their children are consuming nutritious beverages.

Vanillas by Nielsen-Massey can enhance any flavored milk blend, helping to carry the flavors of chocolate, mocha, and strawberry, without adding unwanted fat, calories or additives.

Nielsen-Massey Vanillas are all-natural, using only the highest quality vanilla beans and a unique cold extraction process to produce its vanilla products. This time-consuming process slowly and gently extracts the maximum flavor from each vanilla bean without heat damaging the delicate flavor. It can take as long as five weeks to produce a single batch. Since its inception in 1907, Nielsen-Massey has never deviated from this quality approach to producing the world's finest vanillas.

In addition, Nielsen-Massey Vanillas are available in an alcohol-free Madagascar Bourbon Pure Vanilla Powder and Organic Madagascar Bourbon Pure Vanilla Extract. These premium ingredients offer manufacturers and consumers a real choice in pure vanilla flavors.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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