PERK UP YOUR COFFEE BREAK WITH NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (October 12, 2000) - Nielsen-Massey offers its Madagascar Bourbon Pure Vanilla Extract for use in flavored syrups.

Nielsen-Massey's Madagascar Bourbon Pure Vanilla Extract adds excitement to flavored syrups.

Specialty coffee beverages continue their rise in popularity. An easy way to incorporate an added measure of flavor in your coffee concoctions is to use syrups flavored with Nielsen Massey Madagascar Bourbon Pure Vanilla Extract. The sweet, creamy, flavor of Madagascar Bourbon Pure Vanilla is a wonderful compliment to mint, berry, or mocha flavored syrups, and makes a splendid syrup flavoring on its own. Just add a little of one of the syrups into hot coffee for a coffee break treat. Or, add to hot chocolate, teas, and infusions for a unique flavor boost. The addition of vanilla can reduce the need for sugar in syrups without measurably affecting the color or viscosity.

Nielsen-Massey Vanillas uses only the highest quality vanilla beans and a unique cold extraction process to produce its vanilla products. This time-consuming process slowly and gently extracts the maximum flavor from each vanilla bean without heat damaging the delicate flavor. It can take as long as five weeks to produce a single batch. Since its inception in 1907, Nielsen-Massey has never deviated from this quality approach to producing the world's finest vanillas.

In addition, Nielsen-Massey Vanillas are available in an alcohol-free Madagascar Bourbon Pure Vanilla Powder and Organic Madagascar Bourbon Pure Vanilla Extract. These premium ingredients offer manufacturers and consumers a real choice in pure vanilla flavors.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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