NIELSEN-MASSEY VANILLAS APPOINTS MASTER BROKER

WAUKEGAN, ILLINOIS - (September 12, 2005) - Nielsen-Massey Vanillas announces that Exclusively Gourmet, Ltd. has been appointed as the master broker for the company’s retail and foodservice sales and marketing programs.

Exclusively Gourmet, Ltd.’s chief Beth Bitzegaio says the master broker role will include the oversight of the retail and foodservice markets, providing brand management and new product introduction and sales. The firm will also prospect for new accounts and develop advertising and marketing programs.

“We’re very happy to put this program in place,” says Matt Nielsen. “The master broker program will enable all of us to increase our sales potential.”

This is not a new affiliation for the companies. Exclusively Gourmet, Ltd. has been a broker for Nielsen-Massey since 1997, and knows the product line and market well. The expanded position will allow Nielsen-Massey to focus on developing more new products and services.

The new program will be set in place immediately, and Bitzegaio and her partner, Michael Stickney, expect to work closely with existing broker groups to increase sales and improve efficiencies. “We’re really looking forward to this opportunity,” Bitzegaio says, “Just think of me as Matt without the beard.”

Contact Beth Bitzegaio at 800-525-7873 or bethb@nielsenmassey.com, or Matt Nielsen at 800-525-7873 (PURE).

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