SAY HAPPY HOLIDAYS WITH COOKIES
FLAVORED BY NIELSEN-MASSEY!

WAUKEGAN, ILLINOIS - (September 2, 2004) - Vanillas from Nielsen-Massey give your products the taste of tradition.

Smart bakers offer home-style treats for the holidays that consumers love, made with vanillas from Nielsen-Massey, the vanilla specialists.

Holiday traditions are an important part of many cultures, and few things say Happy Holidays like a brightly decorated, delicious cookie. Many consumers haven't the time anymore, however, to bake these treats at home.

Savvy bakers can offer the homemade taste of holiday cookies by using top-notch ingredients like vanillas from Nielsen-Massey, which don't lose flavor in high-heat applications typical in bakery operations.

The care with which Nielsen-Massey chooses its vanilla beans, along with its exclusive cold extraction process, ensures that the vanilla produced will be of exceptional flavor, without harsh off-flavors or bitterness. It's the perfect ingredient for specialty baking that will keep customers coming back for more!

Nielsen-Massey offers a variety of vanillas for your baking operation, including pure vanilla extracts, blended vanilla extracts, natural/artificial blends and natural WONF vanilla flavors, as well as vanilla paste, and vanilla powder. There is certainly a vanilla product that will perfectly flavor your holiday cookies, icings, cakes and confections.

Nielsen-Massey Vanillas' corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan, and Leeuwarden, The Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550, toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288. You can also visit Nielsen-Massey Vanillas on the web at www.nielsenmassey.com.

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