SAVOR THE TASTE OF SUMMER WITH NIELSEN-MASSEY VANILLAS AND PREMIUM ICE CREAMS

WAUKEGAN, ILLINOIS - (September 28,2000) - - Rich ice cream combined with the succulent berries of summer can only be enhanced by the addition of premium vanillas by Nielsen-Massey.

Nielsen-Massey's vanilla experts will compose a flavor that enhances the specific addition you are showcasing in your product.

Ice creams high in butterfat content need a vanilla that can stand up to the creaminess without losing character. A blend of Madagascar Bourbon and Indonesian Pure Vanilla by Nielsen-Massey has a sweet, rich creamy flavor with a staying power that perfectly compliments high-end ice creams. The addition of fruit and berry components to a premium ice cream formula offers the opportunity to further customize the frozen treat with specialized vanilla blends.

Nielsen-Massey's vanilla experts will compose a flavor that enhances the specific addition you are showcasing in your product. For instance, tart berries may benefit by the addition of sweet, spicy Mexican vanilla, while a fruity Madagascar Bourbon -Tahitian blend may be just the thing to set off the flavors of black cherry.

Whatever ice cream add-in you are using, Nielsen-Massey Vanillas has the perfect formula to bring out the best in your product.

Nielsen-Massey Vanillas uses only the highest quality vanilla beans and a unique cold extraction process to produce its vanilla products. This time-consuming process slowly and gently extracts the maximum flavor from each vanilla bean without heat damaging the delicate flavor. It can take as long as five weeks to produce a single batch. Since its inception in 1907, Nielsen-Massey has never deviated from this quality approach to producing the world's finest vanillas.

In addition, Nielsen-Massey Vanillas are available in an alcohol-free Madagascar Bourbon Pure Vanilla Powder and Organic Madagascar Bourbon Pure Vanilla Extract. These premium ingredients offer manufacturers and consumers a real choice in pure vanilla flavors.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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