IT'S JUST NOT CHOCOLATE WITHOUT VANILLA

WAUKEGAN, ILLINOIS - (September 25,2000) - - It's true. The distinctive and addictive flavor of chocolate is just a shadow of itself without the influence of vanilla. Nielsen-Massey's vanillas are the premier vanillas to enhance all types of chocolate.

Pure vanillas from Nielsen-Massey enhance the flavors of dark, milk and white chocolates.

It has been known since ancient times that the sweet, sometimes spicy, sometimes woody character of Pure Vanillas has a symbiotic effect with chocolate. Vanilla balances the bitterness of dark chocolates, mellows the sweetness of milk chocolates and is the defining flavor of white chocolate.

Vanillas from Nielsen-Massey can be incorporated into any type of gourmet chocolate flavored confection, frozen specialty or beverage mix to show off the fine flavor of the chocolate. Pure Vanilla Extracts can be used in candies, chocolate toppings and liquid chocolate beverages. Alcohol-free Vanilla Powder is the choice to use in dry chocolate beverage and dessert mixes. Organic Vanilla provides a clean label for discriminating consumers. No matter what the form, Nielsen-Massey Vanillas are manufactured from only the best ingredients.

Nielsen-Massey Vanillas uses only the highest quality vanilla beans and a unique cold extraction process to produce its vanilla products. This time-consuming process slowly and gently extracts the maximum flavor from each vanilla bean without heat damaging the delicate flavor. It can take as long as five weeks to produce a single batch. Since its inception in 1907, Nielsen-Massey has never deviated from this quality approach to producing the world's finest vanillas.

In addition, Nielsen-Massey Vanillas are available in an alcohol-free Madagascar Bourbon Pure Vanilla Powder and Organic Madagascar Bourbon Pure Vanilla Extract. These premium ingredients offer manufacturers and consumers a real choice in pure vanilla flavors.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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