VANILLA ADDS TENDER TOPNOTES TO CHEESECAKE

WAUKEGAN, ILLINOIS - (September 20, 1999) - Nielsen-Massey Vanillas suggests the use of Bourbon- Tahitian Pure Vanilla as the perfect foil for cheesecake mixes.

French Vanilla flavor compliments the richness of cheesecake.

The Bourbon-Tahitian Pure Vanilla offered by Nielsen-Massey blends the fruity, cherry anisic flavor of the Tahitian vanilla with the sweet, creamy, velvety flavor of Madagascar Bourbon Pure Vanilla, resulting in a 'French Vanilla' character which compliments the richness of the cheesecake.

Furthermore, the cherry-like flavor of the Tahitian vanilla potentiates the flavor of fruit products, such as the fruit toppings used for cheesecakes.

Nielsen-Massey produces vanillas using a unique cold-extraction process which preserves the delicate volatile compounds in the product.

Bourbon-Tahitian Pure Vanilla is available in 1X, 2X and 3X strengths. Custom blending is available as well.

Nielsen-Massey's corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan and Leeuwarden, The Netherlands. For more information contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands or call 31 58 2 882 880, fax; 31 58 28 00 288.

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