PURE VANILLA ADDS A TASTE TWIST TO JAMS AND JELLIES

WAUKEGAN, ILLINOIS - (September 7, 1999) - Pure Vanilla specialist, Nielsen-Massey, offers a tasty twist to a traditional jam or jelly recipe - simply add Pure Vanilla.

Pure Vanilla specialist, Nielsen-Massey, offers a tasty twist to a traditional jam or jelly recipe - simply add Pure Vanilla.

Whether it is strawberry jam, grape jelly or orange marmalade, Vanilla Extract highlights the fruit flavors' depth and richness in such applications. Nielsen-Massey recommends using Madagascar Bourbon Vanilla Extract for enhancing the flavor of your favorite preserves. Considered the premium vanilla, it gives a creamy, sweet full flavor with velvet aftertones. A vanilla blend is also an option. A Madagascar Bourbon-Tahitian blend can be used for both the flavor enhancing ability of the Madagascar Bourbon and the Tahitian's sweet, fruity notes act as a great potentiator for fruit-based products, and works particularly well with a cherry application.

In addition to vanilla extracts, the seeds of vanilla beans, often referred to as vanilla "specks", can be used for enhancing the appearance of a product. The specks give your product a rich, homemade look often associated with fine vanilla products _ a look that is often important to consumers when choosing a product.

"Not only can using vanilla enhance the flavor of your preserves, but it can also be a label advantage," says Craig Nielsen, Vice President of Nielsen-Massey Vanillas. You could have Strawberry Vanilla Jelly or Vanilla Raspberry Jam to possibly attract a consumer who may be looking for that key word, vanilla.

As an alternative to the jams or jellies applications, add vanilla to your favorite chutney recipe _ often a delicious compliment to a pork roast or beef tenderloin. Vanilla can be added as a flavor enhancer for chutneys that include fruits such as mangos, apricots and many other chutney flavors popular today.

Nielsen-Massey Vanillas' corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan, and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call 31 58 2 882 880; fax 31 58 28 00 288.

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