NIELSEN-MASSEY INTRODUCES FOUR NEW PRODUCTS!

WAUKEGAN, ILLINOIS - (August 10, 2005) - Nielsen-Massey, producer of the world’s best vanillas, introduces an entire new line of Pure Extracts for their retail customers: Pure Almond, Pure Chocolate, Pure Lemon, and Pure Orange Extracts for baking and cooking.

Made with the same attention to detail as Nielsen-Massey’s famous Pure Vanilla Extracts, the new flavors deliver the essence of almond, chocolate, lemon, and orange in a convenient and easy-to-use form. These flavorful extracts contain natural botanic oils in an alcohol base for the cleanest flavor and purity.

Perfect for fillings and icings, in baked goods, and desserts, these extracts can also be used in savory dishes such as soups, sauces and salad dressings.

The new products debuted at the New York Summer Fancy Food Show.

For more information on Nielsen-Massey’s new Pure Almond, Chocolate, Lemon, and Orange extracts contact Dan Fox 1-800-525-PURE or www.Nielsen-Massey.com.

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