VANILLA IS A PIE BAKER'S DREAM

WAUKEGAN, ILLINOIS - (August 23, 2001) - Tasty pies are yours with the superior flavors of Nielsen-Massey Vanillas.

Tasty pies are yours with the superior flavors of Nielsen-Massey Vanillas.

Bakers delight in the rich, creamy flavor of Nielsen-Massey Madagascar Bourbon Pure Vanilla for their premium cream pie fillings. The mellow character of the vanilla is the perfect counterpoint for the smoothness of coconut, custard, banana or chocolate creams.

Cream pie toppings also benefit from the experts at Nielsen-Massey. The rich aromatics of Madagascar Bourbon Pure Vanilla Powder imparts all of the flavor of liquid vanilla while maintaining the white color of the topping that is desired by consumers.

Only the highest quality vanilla beans are used in Nielsen-Massey's exclusive cold extraction process, a process which may take up to five weeks to complete. The result is the best pure vanilla extract available on the market today. Nielsen-Massey produces vanillas in a variety of strengths to best suit your processing needs.

Madagascar Bourbon Pure Vanilla Extract is available for retail sale in 4- and 8 oz. bottles, and for industrial or foodservice use in quarts, gallons, 30- and 55 gallon drums and 275-gallon totes. Madagascar Bourbon Pure Vanilla Powder is available for retail in 2.5 oz. jars with a shaker top and for industrial use in 5 lb. pails, or 50 lb. fiberboard drums.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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