OOH LA LA! VANILLA PASTE FOR ICE CREAM - OUI!

WAUKEGAN, ILLINOIS - (August 14, 2001) - Nielsen-Massey Vanillas introduces its new Madagascar Bourbon Pure Vanilla Bean Paste for use in premium ice creams.

New Madagascar Bourbon Pure Vanilla Bean Paste for use in premium ice creams.

Put the French in French Vanilla ice creams with Nielsen-Massey's New Pure Vanilla Bean Paste. The distinctive flecks of natural vanilla seeds are what make French Vanilla ice cream a classic frozen treat. This Vanilla Bean Paste is a shelf-stable paste that suspends the seeds in a uniform matrix for easy dispersion throughout the ice cream base.

Madagascar Bourbon Pure Vanilla Bean Paste has a smooth texture and a complex, velvety flavor that is a perfect complement to the richness of the ice cream. It also enhances a variety of ice cream add-ins such as chocolate chunks, berries, almonds, and caramel.

Let Nielsen-Massey Vanillas add a bit of savoir-faire to your premium ice cream blends.

The Pure Vanilla Bean Paste is used measure-for-measure in place of a single-fold vanilla extract, and one tablespoon of vanilla paste equals one vanilla bean. Available for retail in a convenient 4-ounce, wide-mouthed jar, and in quart bottles for industrial and foodservice use.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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