NIELSEN-MASSEY ONCE AGAIN A PROUD SPONSOR

WAUKEGAN, ILLINOIS - (July 26, 2004) - Nielsen-Massey Vanillas is again a Sponsor for the 2004 World Pastry Team Championship, this year participating as a Silver Sponsor for the competition.

Pastry professionals worldwide depend on the superior quality of Nielsen-Massey Vanillas. Made from the finest vanilla beans, and carefully crafted in an exclusive cold-extraction process that may take as long as five weeks, Nielsen-Massey's vanillas are the perfect accent to many of the entries presented by the fine pastry chefs representing their countries.

Madagascar Bourbon Pure Vanilla Extract is the gold standard of vanillas, with its sweet, mellow flavor and velvet aftertones. Use it in cakes, cookies and breads, candies, icing and glazes. Fruity, sweet Tahitian Pure Vanilla has a special affinity for fruit confections, while spicy Mexican Pure Vanilla Extract is the perfect accent to chocolate, cinnamon and other exotic spices.

Whole Vanilla Bean, or pods offer the pastry chef full flavor and a range of uses. Nielsen-Massey Madagascar Bourbon Pure Vanilla Bean Paste, with its specks of natural vanilla beans adds the gourmet look of real vanilla beans with reduced effort.

Nielsen-Massey recognizes the talents and efforts of all participants in this years' event, and appreciates the dedication of all of these most accomplished chefs.
Good luck to all competitors!

For more information about Nielsen-Massey Vanillas, please contact Matt Nielsen at 1550 Shields Drive, Waukegan, IL or call 847-578-1550, or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit our website www.NielsenMassey.com.

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