GET A SMOOTH START TO YOUR DAY WITH
VANILLAS FROM NIELSEN-MASSY

WAUKEGAN, ILLINOIS - (July 23, 2003) - Family-owned Nielsen-Massey Vanillas has been crafting Pure Vanilla Extracts since 1907. Nielsen-Massey's line of fine products also includes Vanilla Powder, Whole Vanilla Beans, and Pure Vanilla Bean Paste.

Family-owned Nielsen-Massey Vanillas, Waukegan, IL, manufactures the world's finest vanillas. Try them in smoothies and shakes for a special treat.

Using only the finest ingredients and an exclusive cold extraction process, Nielsen-Massey Vanillas contain no artificial colors, flavors, or preservatives. The purity of the vanillas makes them the ideal flavoring for good-for-you beverages such as smoothies, shakes and sodas.

Vanilla's versatile flavor complements almost any type of fruit or fruit blend, adding mellow character and a touch of sweetness without adding sugar.

Retailers can count on the quality of each and every batch of Nielsen-Massey Vanillas.

Display it with colorful smoothie machines and an assortment of fresh fruits, or make fun "smoothie baskets" that feature smoothie recipe books, powdered beverage mixes, bright glassware, dried fruits, breakfast bread mixes and, of course Nielsen-Massey Madagascar Bourbon Pure Vanilla, from The Pure Vanilla Specialists!

Nielsen-Massey Vanillas, Inc., is a family-owned business with corporate headquarters located in Waukegan, Illinois. Production facilities are in Waukegan and Leeuwarden, the Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit www.nielsenmassey.com.

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