ENJOY THE BOUQUET OF PURE VANILLA
IN FLAVORFUL ICE CREAMS

WAUKEGAN, ILLINOIS - (July 7, 2003) - Nielsen-Massey Vanillas produces the world's finest vanillas for the ice cream industry, available in a variety of folds.

Nielsen-Massey offers Pure Vanillas in one, two, three and four-fold strengths for the ice cream, confectionery, and baking industries.

Vanillas are manufactured to strict governmental guidelines in varying strengths, designated as folds. By law, a single fold of vanilla is the extractive matter from 13.35 ounces of vanilla beans to one gallon of liquid. Two-fold Pure Vanilla is the extractive matter of 26.7 ounces of vanilla beans to one gallon of liquid. Three-fold vanilla uses 40.05 ounces of vanilla beans, and Four-fold Pure Vanilla, the highest extraction possible using Nielsen-Massey's exclusive cold extraction process, is the extractive matter from 53.4 ounces of vanilla beans to one gallon of liquid.

While stronger folds of vanilla are manufactured, they must employ methods using heat and chemicals that destroy the delicate flavors of the vanilla.

In ice cream manufacture, two and three-fold vanillas are commonly used, while four-fold vanillas are most often used in the confectionery business. The experts at Nielsen-Massey can help determine which vanilla is right for any type of product or manufacturing operation, depending on taste and batch size.

Nielsen-Massey's corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan, and Leeuwarden, The Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550, toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 2 800 288. You can also visit Nielsen-Massey Vanillas on the web at www.nielsenmassey.com.

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