NIELSEN-MASSEY
FIVE TIME GOLD SPONSOR OF COMPETITION

WAUKEGAN, ILLINOIS - (July 4-5, 2003) - Nielsen-Massey Vanillas is proud to be a Gold Sponsor of the National Pastry Competition for the fifth year in a row.

With its wide range of flavor profiles, Nielsen-Massey's Pure Vanillas can flavor and/or enhance a vast array of products.

This year, Team Settepani, with Captain Biagio Settepani, of Bruno Bakery, New York, Dominique Bocquier of LeNorte, Houston, TX, and Derek Poirier of Houston's Four Seasons Hotel will wear the Nielsen-Massey insignia. The competition promises to bring out the finest performance from these celebrated pastry chefs, as well as those from around the country.

Professional chefs know that vanilla, with its wide range of sensory profiles, has many uses. In addition to standing alone as a characterizing flavor, vanilla adds dimension to other flavors as well. Anywhere there is a need for a mellow accent that complements sweet and savory, plain or fancy, vanilla is there - vanilla is one of the most widely used flavors in the world.

Nielsen-Massey's complete line of Pure Vanilla Extracts includes: rich and mellow Madagascar Bourbon Pure Vanilla; classic, flavorful Mexican Pure Vanilla; and musky, aromatic Tahitian Pure Vanilla.

Organic Madagascar Bourbon Pure Vanilla Extract is made with all organically-certified ingredients. Nielsen-Massey also offers new Pure Vanilla Extract, a blended formula designed for economical cost-in-use. Also available is Madagascar Bourbon Pure Vanilla Bean Paste. It offers the same smooth texture and full-bodied vanilla flavor as Pure Vanilla Extract with a unique twist - the addition of the distinctive vanilla seeds. Madagascar Bourbon Pure Vanilla Powder is the same distinctive vanilla flavor in a dry form, without sugar or alcohol.

Nielsen-Massey's corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan, and Leeuwarden, The Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550, toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 2 800 288. You can also visit Nielsen-Massey Vanillas on the web at www.nielsenmassey.com.

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