ICE CREAM, ALWAYS A SUMMER TREAT

WAUKEGAN, ILLINOIS - (July 17, 2002) - Summer wouldn't be the same without Nielsen-Massey's Pure Vanilla Extracts, Vanilla Bean Paste and Vanilla Powder flavoring the favorite treat of the season, ice cream.

Vanilla is the favorite flavor for ice cream. Nielsen-Massey Vanillas' exclusive cold extraction process guarantees that all the valuable flavor is retained.

Americans consume about 15 quarts of ice cream per person per year. And what's the favorite flavor? Vanilla! That's because vanilla is the classic flavor that goes with just about anything. Perfect when paired with peaches, sumptuous with strawberries, fabulous with fudge, vanilla is anything but plain.

More than 300 flavor components contribute to the complexity and diversity of vanilla. However, these flavors are volatile and easily destroyed by heat and chemicals often associated with vanilla production. Only the most careful extraction processes allow the full flavor of the vanilla to be fully developed. Nielsen-Massey buys only the finest vanilla beans from Madagascar, Mexico, Indonesia and Tahiti. Then, under constant care, the beans undergo a proprietary cold extraction process in which all of the flavor nuances are coaxed from them.

There are various strengths of vanillas, known as folds. A fold of vanilla is the extractive matter of 13.35 ounces of vanilla in one gallon of liquid.
Most ice cream manufacturers use vanillas that are of two, three, or four- fold strengths. But whatever the strength, Nielsen-Massey Vanillas are guaranteed to be the finest vanillas available. In addition to vanilla extracts, Nielsen-Massey also produces Madagascar Bourbon Vanilla Bean Paste, that adds distinctive flecks of real vanilla seeds to products, and Madagascar Bourbon Vanilla Powder, which can be used for powdered mixes.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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