IMPROVE ICE CREAM FLAVORS WITH PURE VANILLA

WAUKEGAN, ILLINOIS - (July 12, 1999) - Nielsen-Massey Vanillas recommends using its Pure Vanilla Extracts to enhance the flavors of ice creams such as chocolate or strawberry and other fruit flavors.

Nielsen-Massey Vanillas recommends using its Pure Vanilla Extracts to enhance the flavors of ice creams such as chocolate or strawberry and other fruit flavors.

From super premium to store brand ice creams, when ice cream flavors other than vanilla need a boost, Nielsen-Massey Pure Vanillas can do the trick. For example, in chocolate ice cream pure vanilla brings out the depth of the chocolate _ giving it a richer, deeper chocolate taste. Pure vanilla also highlights the fruit flavors in strawberry and other fruit flavored ice creams.

From Rocky Road and Double Fudge Ripple to Butter Pecan and Cherry Cheesecake, pure vanilla can be the secret to an ice cream success. The vanilla experts at Nielsen-Massey can assist you in choosing the right vanilla or vanilla blend for specific ice cream flavor. The creamy, sweet, rich and mellow flavor of the Pure Madagascar Bourbon Pure Vanilla is a perfect marriage with any ice cream flavor, while the Tahitian Vanilla offers fruity, cherry, almond-like notes that compliment fruit flavored ice creams. Indonesian Vanilla, with its pyrazine-like notes is an excellent potentiator for coffee ice creams. Blends can be customized to fit specific product needs. Also available is the Organic Madagascar Bourbon Pure Vanilla Extract, made with all organically-certified ingredientss.

Extracts are available for retail sale in four- and eight-ounce bottles, and in quart and gallon sizes for the food service industry.

Nielsen-Massey Vanillas' corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan, and Leeuwarden, The Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call 31 58 2 882 880; fax 31 58 28 00 288.

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