ORGANIC VANILLA
SATISFIES DISCRIMINATING CUSTOMERS

WAUKEGAN, ILLINOIS - (July 9, 2000) - Nielsen-Massey Vanillas, producer of premium pure vanilla products, will be showing their product line at Booth #1546 of the Summer NASFT International Fancy Food & Confection Show held July 9-11, 2000, New York, New York.

Nielsen-Massey Organic Pure Vanilla extract provides high quality flavor for gourmet foods such as artisan breads.

Nielsen-Massey's complete line of Pure Vanilla Extracts includes Organic Madagascar Bourbon Pure Vanilla Extract. This exclusive flavoring is the result of painstaking product development by the experts at Nielsen-Massey. Made with all organically-certified ingredients, this vanilla is the ideal choice for the most discriminating consumers. Also available from Nielsen-Massey are: rich and mellow Madagascar Bourbon Pure Vanilla; classic, flavorful Mexican Vanilla; and musky, aromatic Tahitian Vanilla. Madagascar Bourbon Pure Vanilla Powder is the same distinctive vanilla in dry form, without sugar or alcohol. In addition, Nielsen-Massey offers its custom-blending expertise to create or select vanilla extracts or blends that meet specific product needs.

Nielsen-Massey uses only the highest quality vanilla beans and a unique cold extraction process to produce its vanilla products. This time-consuming process slowly and gently extracts the maximum flavor from each vanilla bean without heat damaging the delicate flavor. It can take as long as five weeks to produce a single batch. Since its inception in 1907, Nielsen-Massey has never deviated from this quality approach to producing the world's finest vanilla.

Nielsen-Massey Vanillas corporate headquarters is located in Waukegan, Illinois with production facilities in both Waukegan, and Leeuwarden, the Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois 60085, or call 847-578-1550, or toll free 1-800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call 31 58 2 882 880; fax 31 58 28 00 288.

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