IT'S HERE! NEW PURE VANILLA BEAN PASTE
FROM NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (July 8, 2001) - Nielsen-Massey Vanillas will introduce its new Pure Vanilla Bean Paste at Booth # 663 of the NASFT Summer Fancy Food Show, July 8-10, 2001, in New York.

New Vanilla Bean Paste offers the same smooth texture and full-bodied vanilla flavor with a unique twist - the addition of the distinctive vanilla seeds.

Nielsen-Massey's New Pure Vanilla Bean Paste is here! The Company announces at the show that its new product is now available to all retail markets.

Like Nielsen-Massey's treasured Pure Vanilla Extract, its New Vanilla Bean Paste offers the same smooth texture and full-bodied vanilla flavor with a unique twist - the addition of the distinctive vanilla seeds. These seeds and unique paste texture give cookies, icings, ice creams, puddings and custards an upscale 'gourmet' look without the effort of scraping the seeds from whole vanilla beans.

The Pure Vanilla Bean Paste is used measure-for-measure in place of vanilla extract, and one tablespoon of vanilla paste equals one vanilla bean. It comes in a convenient 4-ounce, wide-mouthed jar.

Nielsen-Massey also will feature its entire line of pure vanilla products, available for retail and industrial use, that enhance and flavor an exhaustive variety of other gourmet products. Vanilla pairs great with dressings, marinades, café lattes, dessert sauces, chocolates and frozen novelties, just to name a few.

Nielsen-Massey's exclusive cold extraction process ensures that all of the delicate flavor components of the vanilla bean are distilled into the pure essence of vanilla. The result is the purest vanilla available, the choice of professional chefs and bakers the world over.

Be sure to stop by Booth #663 to take a peek at the new Vanilla Bean Paste.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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