NIELSEN-MASSEY INTRODUCES NEW VANILLA FOR TODAY'S MARKET

WAUKEGAN, ILLINOIS - (July 7, 2002) - Nielsen-Massey Vanillas introduces a new vanilla specifically formulated to reduce cost-in-use. This new product, labeled specifically as Pure Vanilla Extract, will be available in 4 ounce, 8 ounce, quarts and gallon bottles for both the retail and foodservice markets.

Nielsen-Massey Vanillas introduces a new vanilla specifically formulated to reduce cost-in-use.

"Due to increasing costs in the vanilla market and its effect we all share on the retail sector, Nielsen-Massey is pleased to offer a pure vanilla that meets our unwavering quality standards and allows a lower price point to both our customers and consumers," says Matt Nielsen, vice president, retail division.

Utilizing the companies' exclusive cold process method Nielsen-Massey has developed a pure vanilla extracted from a consistent blend of selected vanilla beans. Nielsen-Massey has been providing pure vanilla extracts to discriminating chefs and home cooks since 1907.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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