AMERICA'S FAVORITE FLAVOR: VANILLA

WAUKEGAN, ILLINOIS - (June 30, 2003) - Vanilla is America's favorite flavoring for ice cream, and Madagascar Bourbon Pure Vanilla from Nielsen-Massey, once available only to the world's finest ice cream makers, is now being offered to home cooks and dessert makers. The classic flavor is great by itself, and also complements add-ins such as caramel, chocolate, berries, or confections.

From cheesecakes to cookies to savory dishes, with its wide range of flavor profiles, Nielsen-Massey's Pure Vanillas can flavor and/or enhance a vast array of products.

Cold extraction is the key to Nielsen-Massey's famous vanilla. Using no heat or harsh chemicals that destroy the delicate flavor, the process gently coaxes the highest concentration of flavor from vanilla beans that have been carefully selected and cured. This time-consuming process may take up to five weeks, resulting in vanillas prized for their rich, mellow flavor, natural color and uncompromising quality.

Seasonal displays can showcase the classic brown bottle with ice cream makers, scoops, playful bowls, sprinkles and jimmies, fruit toppings, cones, and spoons.

Nielsen-Massey Vanillas is a family-owned company located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit our website www.nielsenmassey.com.

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