NIELSEN-MASSEY VANILLAS INTRODUCES VANILLA
SUGAR TO RETAILERS
Madagascar Bourbon Pure Vanilla Sugar Adds Rich, Mellow Flavors
to Baked Goods, Savory Favorites, Toppings and Beverages

WAUKEGAN, ILLINOIS - (June 29, 2008) - Nielsen-Massey Vanillas has added Madagascar Bourbon Pure Vanilla Sugar to its line of pure vanilla products now available to retailers. The new vanilla sugar combines the essence of Madagascar Bourbon Pure Vanilla Extract infused with gourmet baker’s sugar.

Madagascar Bourbon Pure Vanilla Sugar is perfect for recipes where a hint of vanilla and the sweetness of sugar are desired. It’s ideal for adding an extra layer of pure flavor to baked goods such as cookies, cakes, pies and pastries. Vanilla sugar can also be used in place of regular sugar for general cooking, mixed with beverages or sprinkled as a sweet topping on French toast, cereal or fresh fruit. It’s also a great way to layer flavors in your favorite savory dishes, such as tomato sauces or vinaigrettes. One tablespoon of vanilla sugar has the flavoring power of 1/4 teaspoon of vanilla extract.

Nielsen-Massey Vanillas Madagascar Bourbon Pure Vanilla Sugar is now available to all retail customers in an 8.5-ounce bottle, and will continue to be available for foodservice and industrial use by the pound.

Turn brunch into a true occasion with these delicious crepes that incorporate the lovely flavors of Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar into both the batter and as a crunchy topping:

Nielsen-Massey Vanilla Sugar Crepes
Makes 12 crepes

3 eggs
1 tablespoon Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar
1 ½ cups whole milk
1 tablespoon butter, melted
1 teaspoon Nielsen-Massey Tahitian Pure Vanilla Extract
1 cup all-purpose flour
1/8 teaspoon salt (combine with flour)
1 tablespoon clarified butter (coat pan with ¼ teaspoon butter before cooking, as needed)

Filling and Topping
2 tablespoons clarified butter
2 tablespoons Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar
1 teaspoon of your favorite jam for each crepe

In large mixing bowl, whisk together eggs and Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar. Whisk in the milk, butter and Nielsen-Massey Tahitian Pure Vanilla Extract. Add the flour mixture gradually and whisk until blended. Cover bowl with plastic wrap and refrigerate for 20 minutes. Brush bottom of 10-inch nonstick sauté pan with clarified butter. Heat pan over medium heat. Stir batter gently, then ladle ¼-cup into pan and immediately rotate until batter uniformly covers bottom. Loosen edge with rubber spatula, turn crepe over when golden brown, about 2 minutes. Stack cooked crepes between waxed paper. Before serving, spread one-teaspoon jam on one-half of each crepe, fold crepe in half, and then fold in half again. The crepe will form a triangle, brush each crepe with melted butter and sprinkle with Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar.

Note: Clarified butter is melted, and the white milk solids are skimmed off the top.

About Nielsen-Massey Vanillas
Since 1907, family-owned and operated Nielsen-Massey Vanillas has been producing premium pure vanilla products using a proprietary cold process that gently extracts more than 300 complex flavors from the vanilla bean. Nielsen-Massey’s flavorings have long been the choice of the world’s most discriminating bakers and ice cream makers.

Throughout their more than 100 year history, Nielsen-Massey Vanillas has earned their reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey‘s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste and Certified Organic Madagascar Bourbon Pure Vanilla Extract, Vanilla Beans and Powder. Nielsen-Massey Vanillas recently introduced a new line of pure flavor extracts: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract and Pure Coffee Extract. New product introductions this year include Peppermint Extract, Orange Blossom Water, Rose Water and Madagascar Bourbon Pure Vanilla Sugar. All Nielsen-Massey products are certified Kosher and Gluten-free. The company is headquartered in Waukegan, Ill., with production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products visit www.NielsenMasseyVanillas.com.

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