NIELSEN-MASSEY ANNOUNCES NEW PACKAGING DESIGNED FOR THE RETAIL MARKET SEE BOOTH #763

WAUKEGAN, ILLINOIS - (June 27 - 29, 2004) - Nielsen-Massey Vanillas,

Booth #763, supplier of premium vanillas to the retail market, announces the introduction of their line of famous vanillas in new 2-ounce bottles, designed to help combat the sticker shock over recent vanilla prices at the retail level. The new packaging will be available August 1.

Recognizing the concerns of retailers over extreme vanilla prices, Nielsen-Massey is doing everything they can to minimize the impact of the cost increase to their customers, pledging to provide them with the very best vanillas at the very best possible price. The new, smaller bottle will give the consumer the quality product they want at an affordable price.

Another innovative solution has been to develop a new blended Pure Vanilla Extract that delivers all the quality and flavor that Nielsen-Massey customers have come to expect, at a lower price point.

Nielsen-Massey also continues to offer their Madagascar Bourbon Pure Vanilla, the gold standard of the industry, in 8 ounce and 4 ounce bottles, along with the new 2-ounce size. Offered as well are Madagascar Bourbon Pure Vanilla Bean Paste, with fleck of real vanilla seeds; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; and whole vanilla beans. Visit us at Booth #763 to find out more about Nielsen-Massey's vanilla solutions.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit our website www.nielsenmassey.com.

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