GOT COOKIES? NIELSEN-MASSEY VANILLA MAKES THEM SPECIAL

WAUKEGAN, ILLINOIS - (June 17, 2002) - Keep the cookie jar full with homemade goodies made with Nielsen-Massey Pure Vanillas.

Cookies taste better when they're made with Pure Vanilla from Nielsen-Massey.

Cookies taste better when they're made with new Pure Vanilla Extract from Nielsen-Massey. Extracted from a uniform blend of choice, selected vanilla beans, it offers a rich, velvety flavor that does wonders for such cookie classics as chocolate chip, oatmeal, and snickerdoodles.

Good bakers know that the best way to make the most of vanilla extract is to add it to the butter/sugar portion of the recipe that has been thoroughly blended, or creamed, together first. This allows the butter to encapsulate the vanilla, releasing it as the dough bakes. This technique makes for the most even blend of flavor that won't volatilize prematurely.

In addition to the new Pure Vanilla Extract, Nielsen-Massey offers its complete line of pure vanilla products ideal for baking applications including: Madagascar Bourbon, Mexican, Tahitian, and Indonesian Pure Vanilla Extracts, Organic Madagascar Bourbon Pure Vanilla Extract, Madagascar Bourbon Pure Vanilla Bean Paste, Madagascar Bourbon Pure Vanilla Powder. Custom blending is available to create a pure vanilla product for your specific product and processing needs.

Organic Vanilla is perfect for those bakers who want to maintain strict dietary standards and those who wish to support organic farming worldwide.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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