HOT OFF THE GRIDDLE!
VANILLAS FROM NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (May 29, 2003) - Using only the finest vanilla beans and their exclusive cold-extraction method, Nielsen-Massey creates gourmet quality Pure Vanilla Extracts and Vanilla Powder. The classic Madagascar Bourbon Pure Vanilla Extract delivers

The worlds's finest vanillas are manufactured by the family-owned Nielsen-Massey Vanillas, Waukegan, IL.

full, rich, creamy flavor in the traditional liquid form, while Madagascar Bourbon Pure Vanilla Powder offers the same distinctive flavor in an alcohol-free matrix which dissolves instantly in hot or cold liquids. Both are perfect additions to pancake mixes, maple syrup and fruit toppings, turning everyday breakfasts into something truly special.

Retailers can enjoy the abiding popularity of the world's favorite flavor by featuring Madagascar Bourbon Pure Vanilla Powder and Pure Vanilla Extract in a good-morning breakfast setting. Pair the product with electric griddles, gourmet syrups, colorful linens, pancake molds, sugar sifters, specialty coffees, juices and jams.

Nielsen-Massey Vanillas is a family-owned business with corporate headquarters located in Waukegan, Illinois. Production facilities are in Waukegan and Leeuwarden, the Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit www.nielsenmassey.com.

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