THE SECRET INGREDIENT TO GREAT RIBS?
NIELSEN-MASSEY VANILLAS!

WAUKEGAN, ILLINOIS - (May 11, 2004) - Great cooks know that the best recipes utilize the best ingredients. And, great barbeque chefs know that the secret to a great sauce is the addition of the world's best vanilla, Nielsen-Massey Vanilla!

Nielsen-Massey's Madagascar Bourbon Pure Vanilla adds a sweet and mellow character to barbeque sauces.

Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract adds subtle sweetness and mellowness to barbeque sauces. It is a fine foil for spicy chile peppers, complex rubs and spices, and tangy tomatoes and vinegars. The addition of vanilla to your favorite sauce will result in a rich, smooth sauce that perfectly compliments the smokiness of barbecue pork ribs, beef ribs, brisket, tenderloin, even chicken.

Nielsen-Massey vanillas are produced by a time-honored cold extraction process that may take as long as five weeks. And, just as slow cooking is the key to excellent barbeque, this cold extraction process, combined with the selection of the world's finest vanilla beans, results in vanilla that is prized among cooks and chefs worldwide.

With a product line that also includes Madagascar Bourbon Pure Vanilla Extract, Mexican Pure Vanilla Extract, Tahitian Pure Vanilla Extract, a blended Pure Vanilla Extract, Madagascar Bourbon Pure Vanilla Bean Paste, as well as customized blends, natural and artificial vanillas and vanilla WONF, Nielsen-Massey has a vanilla that is perfectly suited for your application.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands. For more information, contact Dan Fox at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit our website www.nielsenmassey.com.

Back to Press Releases

Back to Home