NIELSEN-MASSEY SHOWS OFF VANILLA'S
DIVERSITY AT THE MIDWEST FANCY FOOD SHOW

WAUKEGAN, ILLINOIS - (May 4, 2003) - Visit Nielsen-Massey Vanillas, Booth #5515, offering premium Pure Vanilla products to flavor and enhance a vast array of dishes.

From cheesecakes to cookies to savory dishes, with its wide range of flavor profiles, Nielsen-Massey's Pure Vanillas can flavor and/or enhance a vast array of products.

Both professional chefs and accomplished home cooks know that vanilla, with its wide range of sensory profiles, has many uses. In addition to standing alone as a characterizing flavor, vanilla adds dimension to other flavors as well. Anywhere there is a need for a mellow accent that complements sweet and savory, or plain and fancy, vanilla is there. From cheesecakes and ice creams, to meats and marinades - vanilla is one of the most widely used flavors in the world.

The company's complete line of Pure Vanilla Extracts includes: rich and mellow Madagascar Bourbon Pure Vanilla; classic, flavorful Mexican Pure Vanilla; and musky, aromatic Tahitian Pure Vanilla. Certified Organic Madagascar Bourbon Pure Vanilla Extract is made with all organically-certified ingredients. Nielsen-Massey also offers new Pure Vanilla Extract, a blended formula designed for economical cost-in-use.

Also available is Madagascar Bourbon Pure Vanilla Bean Paste. It offers the same smooth texture and full-bodied vanilla flavor as Pure Vanilla Extract with a unique twist - the addition of the distinctive vanilla seeds. Madagascar Bourbon Pure Vanilla Powder is the same distinctive vanilla flavor in a dry form, without sugar or alcohol.

Nielsen-Massey Vanillas also offers its custom-blending expertise to create or select vanilla extracts or blends that meet specific product needs.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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